As Senior Vice President, Media Operations, Diana has more than 10 years of integrated marketing experience. Diana has expertise across the online and offline channels , with a deep focus in paid search, display, SEO, content marketing, email, and site experience. Most importantly, Diana has overseen the integration of programs across these channels and has developed omnichannel initiatives designed around clients’ unique business goals and objectives. She has extensive knowledge of the lead generation, retail, travel and publishing sectors through her work with leading brands including: Brooks Brothers, Vineyard Vines, Philosophy, Crayola, Lionel Racing, Entertainment Benefits Group, and MoneyGram. Previously as a Senior Account Director at Zeta Interactive, an integrated digital marketing agency, Diana set new standards for operational efficiencies, and provided innovative insight and thinking that helped her clients exceed expectations in terms of engagement and ROI.
Former owner of her own digital consulting firm, Diana received her B.A. in Communications from Villanova University.