Beyond likes or followers, we create the conversations that build relationships and trigger desired consumer actions.
Social media is a vehicle to establish long-term relationships with targeted audiences, build brand awareness, and drive a powerful, two-way dialogue that delivers real value to both brand and customer. Establishing the right content for each stage of the customer journey is the core of our approach to social. Our goal is to create a sustainable engine to scale relationships and measure results – a goal that is achievable through deepened audience and brand insights that lend to an informed social content strategy and measurable business results.
Philosophy: The focal point of our social marketing strategy is to deliver a valuable, consistent customer experience at every touch point. We help you engage authentically with audiences, building real, human relationships through purposeful content that can produce long-term advocacy. Additionally, we strongly believe that social media delivers its strongest results when integrated across both digital and off-line marketing channels to help promote bigger picture brand objectives and content strategies. We recognize that social media is a key player in content distribution strategy, greatly enhancing brand messaging reach, engagement and amplification via owned, paid, and earned media tactics.
Approach: Our social media team keeps a tight pulse on a marketing avenue that is constantly evolving with technology innovations and consumer desires, recognizing potential impacts on existing client programs and opportunities to develop and implement new tactics in order to maximize a channel in which consumers are now spending upwards of 2-3 hours a day. We understand social media, how it relates to your customers’ lives and how you can best utilize the channel to meet your overall marketing objectives. Our approach, informed by research, data, and analytics, also takes into consideration our clients’ multi-channel strategies and initiatives.
Capabilities: Whether you need a full-service solution or an extension of your marketing team, we’ll craft a customized social strategy and execution program that aligns with your team infrastructure needs and assessed social media opportunities, with the primary goal of supporting your target business objectives. Our programs span from basic “Get in the Game” and optimization programs, to more strategic business intelligence and product / service roadmap support. We address governance, workflows, and tool selection, making recommendations based upon insights on trends, social networks evolution, and industry benchmarks.
A selection of our social marketing offerings:
- Community Management
- Social Media Promotions
- Content Development including infographics, ebooks/whitepapers, videos, blog posts
- Influencer Marketing
- Social Media Training and Consulting
- Social Media Measurement and Monitoring
- Paid Social Advertising