Answering the “why” of your customers’ behavior is the basis for our Research, Data & Insights solutions. Why does one message inspire your customer to act over another – to respond favorably to your product, service or offer? RDI feeds into every strategy we build for your business, leveraging competitive analysis, customer journey mapping and deep insights into consumer intent to improve performance.
We craft a completely customized analysis of the opportunities available, both for building more valuable customer relationships and for driving conversions. We adapt swiftly to market changes and competitive shifts, and continue to build on those opportunities with fresh data, technology capabilities and a keen awareness of your customers’ changing needs.
We see the entire data picture, both in-house and third-party, to achieve the best understanding of your current and prospective customers. Through segmentation and predictive modeling, we evolve this data into marketing solutions that drive increased engagement and performance across the board. Learn More
Behind every data point is an opportunity to connect. Harnessing third party data relationships, we identify your customers’ market characteristics in areas such as media consumption, content preferences, lifestyle interests and product affinity in order to create highly personalized experiences. Combined with transactional data, our persona analysis pinpoints your most valuable current customers, and lends insight into cultivating new customer relationships, from initial contact to conversion.