Successful email marketing depends on 2 basic challenges – 1) finding the right lists and 2) delivering the right message. PM Digital will help you successfully tackle both! Backed by our proprietary list planning system and the expertise we’ve gained from our parent company’s direct mail planning experience, our list recommendation development process is extremely comprehensive. Driven by multiple sources of historical data as well as our close partnerships with list vendors, we offer unique and result-oriented opportunities to clients. Our resulting plans cover initial testing and roll-out strategies that work with our clients’ budgets and ROI targets. Additionally, we routinely work with our clients to develop test strategies with compelling offers and messaging, and we offer creative services to develop the actual email content for clients as requested.

Services include:

  • Proprietary media research (MarketRelevance) for list development
  • Creating a message unique to you and your objectives
  • Customizing that message to your brand
  • Tracking and URL setup
  • Image hosting as necessary
  • List vendor management and administration needs
  • CanSpam compliance (including opt-out collection as necessary)
  • Pre-Deployment testing / QA
  • Analytics and reporting to track your results

 

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