Marketplace E-Commerce

Marketplaces are dominating the consumer journey. Amazon’s “customer-only” view of the world is reshaping businesses.

Marketplace
E-Commerce

Marketplaces are dominating the consumer journey. Amazon’s “customer-only” view of the world is reshaping businesses.

Today, knowing your Marketplace strategy is more critical than ever. And, integrating these emerging channels into your mix requires the right strategic partner, who can build your audience, transparently measure performance and align your overall e-Commerce and go-to-market strategy.

We’re experts at managing media across the business, with a focus on achieving new customer growth, increased sales and positive brand perception across channels. We look at what drives customers to Marketplaces versus a brand’s e-Commerce, and visa versa – understanding the behavioral nuances and expectations of the different shopping and buying experiences – to determine what drives consistent, accelerated performance.

// OPPORTUNITY ASSESSMENT

Designed for brands considering Marketplaces as a new sales channel, and for existing sellers/vendors on Amazon and other Marketplace platforms that are looking to deepen their understanding of growth potential and market opportunity.

// CHANNEL GROWTH STRATEGY

Business analysis inclusive of: category opportunity, merchandising recommendations and competitive insights.

// CONTENT DEVELOPMENT & OPTIMIZATION

Emphasis on improving SERP, product discovery and product conversions. Additional branded content to tell your unique story to customers across Marketplaces.

// ADVERTISING SOLUTIONS

Campaigns that drive increased brand visibility, audience cultivation and incremental sales through solutions like Amazon Marketing Services (AMS), Sponsored Products and Amazon Advertising Platform (AAP).

Click here to contact us and see how we can help.