By 2030, 1 in every 5 Americans will have aged into the Mature demographic, broadening opportunities for marketers to engage with Baby Boomers across more digital channels. However, Mature demographics today are not what they were 5 years ago and not what they will be 5 years from now. With an increasing level of comfort and growing digital dependence, marketers cannot afford to continue to communicate with the maturing population using the same strategies and sentiments that have worked in previous years.
In our new Overview, Paradysz + PM Digital explore the diversifying Mature demographic and the marketing challenges and opportunities they represent. Fill out the form below to download your copy.
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