New York, NY, September 18, 2009—PM Digital (, a leading internet and search marketing agency with premium brand clients in the retail, publishing and non-profit sectors, announced today the acquisition of Indiana-based search engine optimization company, SpinShark™ ( This purchase expands PM Digital’s existing capabilities and provides access to an even deeper pool of talent in natural search and social media marketing.

“Bringing SpinShark under the PM Digital brand is a strategic move to deepen our technologies and further accelerate the number of experts in our talent pool,” said Chris Paradysz, CEO of PM Digital. “We have been anticipating and experiencing rapid growth in these capabilities, and the team at SpinShark is a fantastic addition.”

The acquisition adds SpinShark’s patent-pending technology Anglerfish™ to
PM Digital’s technology arsenal, MediaHarbor®. This new technology will provide advantages in site page volume, internal link popularity and improve site design issues, as well as onsite content critical to search engine optimization.

“As we bring our teams and capabilities together, clients will immediately benefit from faster deployment of solutions and more fully integrated Web analytics,” said Suzy Sandberg, PM Digital’s President.

“We are eager to help expand resources and create new business opportunities with such an established search marketing agency as PM Digital,” said Dale Petruzzi, Founder of SpinShark. The company will be headquartered in
PM Digital’s New York office.

About PM Digital
Founded in 2002, PM Digital ( is a leading internet marketing agency specializing in search engine marketing. Supported by proprietary media and marketing intelligence tools, PM Digital builds business revenues and brands online for 14 of the top retailers in the nation, as well as premium brand name clients in the publishing and nonprofit fields. Clients include Bloomingdale’s, Chico’s, Delias, Financial Times, Harvard Business Review, Martha Stewart Living Omnimedia Inc., and SLE Lupus Foundation, among others. Based in New York, PM Digital is a business unit of Paradysz ( and has offices in San Francisco, Columbia, SC and Minneapolis, MN.


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