Performance Driven Marketing Agencies, PM Digital and NetBooster, Partner to Form One of the Biggest Independent Agency Networks in the World
Combined International Presence of over 25 Offices, 800 Employees, 250 Leading Brands and $500M of Managed Media Spend
New York, NY, February 18, 2016 – PM Digital, a leading full-service integrated marketing agency, and NetBooster, a Europe and Middle East based digital performance marketing agency, have entered into a strategic relationship to deliver premier-level global solutions to international brands. This partnering, without an impact on individual ownership, will enable the two agencies to work alongside one another; leveraging their powerful offerings, employees and technology to benefit their clients.
Both PM Digital and NetBooster have a strong heritage of delivering marketing solutions to help clients generate awareness that drives performance. Together, their combined expertise lies in the development of data-driven SEM, SEO, Content, Social, Display, Affiliate, Email and Web Development programs, as well as the creative that supports those efforts to target brands’ most important audiences anywhere they are.
NetBooster and PM Digital’s proven track record of success, coupled with their comprehensive understanding of data and actionable customer insights, will enable the two agencies to work alongside one another and deliver high-impact, cross channel marketing strategies for international brands looking to deepen their position and relevancy. The strategic partnering comes at an important time, as brands and clients look to cultivate integrated global strategies with deeply tailored, localized approaches, and to identify new customer and business opportunities across markets.
“NetBooster brings impressive digital and vertical expertise that will complement our combined leading roster of brands across the retail, travel and hospitality, financial services, education, publishing, technology, telco, automotive, non-profit and B2B sectors,” said Chris Paradysz, Co-CEO of PM Digital. Our shared dedication to creativity, innovation and performance will enhance our clients’ overall programs and allow them to realize new opportunities to connect and engage across the globe.”
Tim Ringel, CEO of NetBooster added, “The performance driven methodology is core to our cross-channel, global performance approach. With PM Digital’s deep roots in direct and integrated marketing, coupled with their exceptional channel intelligence, this relationship will give our mutual clients a significant competitive advantage. Together we will strengthen the relationship with critical media providers, as well as best-in-class data and technology partners. The entrepreneurial spirit of both companies fuels our mutual plan for a global footprint with APAC as our next target.”
About PM Digital | www.pmdigital.com
PM Digital, a division of Paradysz Inc., is a full-service integrated marketing agency specializing in innovative solutions across paid search (SEM), organic search (SEO), display, social, content, email, direct mail, print and insert, as well as creative brand and web development. With its direct and digital businesses, PM Digital’s core capabilities are based in a data-driven approach to understanding, targeting, cultivating, acquiring and optimizing customer value for clients. Through this comprehensive expertise, the agency leverages proprietary and best-in-class research and analysis tools to help clients make the most informed marketing decisions and manage the performance of their programs. With a client list of leading global brands across key verticals, such as Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B, PM Digital has continued to grow our reputation as the industry’s most critical thinkers and leaders.
About NetBooster Group | www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimization and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognized expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.