Paradysz + PM Digital Rebrand to Single, Integrated Marketing Agency Business, PMX Agency
New York, NY, June 6th 2016 – Paradysz + PM Digital today announced its strategic rebrand to PMX Agency, a single, fully integrated marketing organization and independent agency partner. The evolution is the manifestation of more than 25 years’ experience in performance marketing, with a proven track record of success in developing omnichannel solutions for some of the world’s most recognizable brands. The rebrand to PMX Agency comes at a critical moment in time, as agency businesses shift towards increased integration, while focusing on building highly innovative, adaptive and scalable strategies to engage the complex consumer.
“The consumer continues to evolve so constantly and radically, particularly with the proliferation of new technologies, media, content forms and methods of communicating and sharing. We’ve recognized that in this hyper-connected environment, the key to answering the customer’s need – what they want, how they want and why they want – is through a complete and integrated view of their worlds,” said founder and co-CEO, Chris Paradysz. “Solving that challenge is everything to us, and it’s why we’ve united our capabilities and our history of insight into one collaborative force that is now PMX Agency.”
“Since 2012, we’ve lived as an integrated marketing agency business, and our entire organization has been faithfully dedicated to helping our clients better understand their customers’ needs. Everything that we stand for – our approach, our continued investments in technology, data and analytics, and particularly our people and the culture we’ve created – has been committed to this singular focus from day one,” said co-CEO, Michael Cousineau.
PMX Agency develops comprehensive integrated strategies for clients, offering full-service solutions across research, customer analytics, SEM, display, affiliate marketing, SEO, content, social, email, direct mail, print & insert, creative, website development and performance management. As brands strive to further clarify their customers’ fragmented, multi-device journeys, PMX Agency delivers a deeply analytical, data-based approach that positively impacts overall campaign performance, and creates personalized, immersive experiences for customers. The agency manages close to $13 billion in internet retail sales per year, and works with a leading roster of brands across several verticals, including Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B. The agency recently received an “Award of Excellence”, the highest distinction of The Communicator Awards program, for its integrated campaign and video work with the American Heart Association. Last year, their client, The North Face, was recognized with eTail West’s Best-In-Class Search Award for their Winter Weather Targeting search campaign test.
In February of 2016, PMX Agency entered into a strategic relationship with NetBooster, a Europe and Middle East-based digital performance agency, to form one of the largest independent agency networks in the world. With a combined international presence of over 25 offices, 800 employees, 250 leading brands and $500 MM of managed media spend, the move has since positioned the two agencies as partners of choice for brands that seek premier-level global solutions.
“We’ve always lived by the motto, ‘we don’t want to be the best at what we do, we want to be the only one doing it,’ and this change is indicative of our passion and commitment to our clients, and to empowering their message in this increasingly complex and crowded ecosystem,” said Chris Paradysz.
About PMX Agency:
PMX Agency (formerly Paradysz + PM Digital) is a global independent integrated marketing agency that leads with an insight-driven, consumer centric approach to performance. With a history steeped in direct response marketing, PMX Agency combines an intuitive knowledge of the customer experience with customized, scalable strategies that address clients’ most pressing business challenges, across: research, customer analytics, SEM, display, affiliate marketing, SEO, content, social, email, direct mail, print & insert, creative, website development and performance management. The agency’s strategic know-how, mixed with its best-of-breed technologies, partnerships and proprietary solutions, ensures brands have a competitive edge in the marketplace. With a client list of leading global brands that spans key verticals, including Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B, PMX Agency continues to grow its reputation as the industry’s most critical thinkers and leaders.