March 12, 2014 –NEW YORK, NY – Paradysz and PM Digital announced today that they again are silver-level sponsors of the directXchange by NEMOA 2014 Spring Conference. In addition, Vice President of SEO, Richard Chavez of PM Digital, will headline a breakout speaking session entitled, “Customer Lifecycle: How to Get Online Customers to Run Away and Join your Circus.” The conference runs from Wednesday, March 12th – Friday, March 14th at the Renaissance Boston Waterfront Hotel located at 606 Congress Street, Boston, MA.
Richard Chavez of PM Digital, alongside Udayan Bose, CEO& Founder of NetElixir, will highlight the importance of consumer engagement online and assess how online activity affects the customer lifecycle. The focus of Richard’s presentation is the business value of cross-channel integration, particular with paid search and SEO. The session will take place on Wednesday, March 12th at 3:00pm.
“We are honored to be a part of the NEMOA Conference this year, as we look to the future of customer engagement and marketing,” said Chavez. “Our goal continues to be innovation within the customer lifecycle as technology and stewardship continues to grow.”
For the 8th consecutive year, Paradysz/PM Digital will spearhead efforts at the event to demonstrate that both companies are at the forefront of marketing innovation and direct customer engagement. The directXchange Conference, part of the NEMOA Group, offers direct marketing merchants of all sizes, and the vendors that service them, affordable networks to share knowledge, learn about industry trends and connect with peers and experts.
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About Paradysz and PM Digital
With its direct and digital businesses, Paradysz and PM Digital’s core capabilities are based in a data-driven approach to understanding, targeting, acquiring, cultivating and optimizing customer value for its clients. Through comprehensive experience in multiple media channels, including search, social, display, email, direct mail, print and insert media, as well as strategic and creative web development capabilities, the company leverages proprietary research tools and an obsessive focus on performance to help clients make the most informed marketing decisions. With a client list that’s a “Who’s Who” of nonprofit and commercial organizations, Paradysz and PM Digital have continued to grow their reputation as some of the industry’s most critical thinkers and leaders.