PMX Agency October 2017 eNews
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October 2017 eNewsletter
LUXE study 2017
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marcom 2017 gold winner PMX Agency
// PMX Agency Wins 2 Gold MarCom Awards
PMX Agency has been recognized by the 2017 MarCom Awards program, winning the GOLD award for clients, the American Heart Association and the Boys & Girls Clubs of America. The annual MarCom Awards celebrates excellence and innovation in marketing and communications, and generates more than 6,000 entries from top brands across a variety of verticals each year. Read the full announcement with details of the award-winning work!
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CJU17 Agency of the year PMX Agency
// PMX Agency Named Agency of the Year at 2017 CJ You Awards
PMX Agency was named the 2017 Agency of the Year at the annual CJ You Awards. The designation is set for an agency that has not only dedicated itself to business growth and building successful programs for clients, but also to driving innovation and impact in the Affiliates industry as a whole. "To win Agency of the Year means that the work we’re doing each day for clients is paying off in big ways," said Christie Frazer, Senior Director and lead of the Affiliate Marketing team at PMX Agency. Read the full announcement!
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// How – and Why – Coach Changed Its Name to Tapestry
Coach’s move to fashion house-concept, Tapestry, reflects the brand’s future strategy and vision. According to our CEO, Chris Paradysz, it allows them to better define their dominance in the middle luxury space, and connect customers more meaningfully to brands, Coach, Stuart Weitzman and Kate Spade. Read more of our thoughts on the name change in Fast Company.
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norstrom local
// To Reimagine the Store Experience, Nordstrom Experiments With ‘Local’ Concept
Nordstrom recently introduced the new ‘Nordstrom Local’ concept to the marketplace, in an effort to redefine its relationship with customers, and respond to the ever-evolving retail landscape. While Nordstrom Local won’t feature regular inventory, it will offer personalized services like professional styling and manicures to make the store not just a place to shop, but a destination point along the customer’s complex journey with brands today. Read our take on Local.
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ebay + spring
// Spring And eBay Join Forces To Gain Edge Over Amazon
For ecommerce giants like Amazon and eBay, luxury has been somewhat of an untapped opportunity. But last month, eBay demonstrated efforts to bridge the gap through its partnership with Spring, an e-comm platform that houses top luxury brands like Chloe and David Yurman. The move may give eBay a slight edge over Amazon, but whether the platform will be able to transform to a true luxury shopping experience remains to be seen. Our Strategy expert, Tim Lippa, offers his insight to Glossy.
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luxe on wwd
// Research Reveals Retail’s Rapid Transformation – With More to Come
The continued transformation in retail means that brands must know even more about their customers’ shopping and media habits today than ever before. Here, Women’s Wear Daily, covers insights from our annual Trends Report: Luxury Brands Online.
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