PMX Agency Nov 2017 eNews
pmx agency
November 2017 eNewsletter
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nonprofit partnering
// Relationship Status Complicated? What It Takes to Build a Healthy, Collaborative Partnership with your Consultant
When it comes to having an agency consultant onboard to work with your nonprofit, collaboration isn’t always so clear cut. It takes extremely hard work to build a strong foundation, and even more dedication over the long term to keep the lines of communication open, values transparent and operations working effectively. Read this feature in Nonprofit Pro, where our VP of Nonprofit Strategy, Bethany Maki, discusses how it all comes together, alongside client, Andrew Magnuson of the American Heart Association.
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holiday amazon
// Winning With Content – How to Stay Competitive with Amazon this Holiday Season
Content is an avenue where brands can stay competitive with, and in many scenarios, even surpass Amazon’s influence. From tactical SEO and content discovery, to rich imagery, to tailored messaging, retailers can have leverage this Holiday season and into the New Year if they employ smart content marketing strategies as part of their overall playbook. Read the latest from our in-house social and content expert, Toni Box.
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voice search
// Prepare for Voice Search Now
Where will technology lead us next in the quest to reduce friction? While most brands have already had their mobile moment, a strategy around voice search optimization may still be relatively uncharted territory for most retailers. Read why it’s critical to be thinking about the voice search opportunity now, and how you can begin to optimize content.
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dark post
// Shedding Light on the Dark Post
Months of anticipation concluded when Facebook announced the steps it would be taking in response to allegations that Facebook pages backed by Russia were used to interfere in American elections. Starting in November, Facebook will begin testing a new feature that lists all current ads via a tab, or link on advertisers’ Facebook Pages – in other words, Dark Posts are being brought to light. With this move, Facebook wants to position itself at the forefront of a significant shift in the industry towards greater transparency, but the actual impact of this transparency will be dependent upon consumer adoption.
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brand story
// Brand Storytelling Key to Better In-store Experiences
All over the country, brick-and-mortar doors are shuttering — and as a result, it’s more important than ever for brands and retailers to elevate their in-store experiences. According to our CMO, Mary Beth Keelty, enhancing storytelling is a key tool to draw consumers. Read more of our thoughts in Women’s Wear Daily.
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