PMX Agency Nov 2016 eNews
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November 2016 eNewsletter
PMX Agency Holiday 2016
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direct mail holiday
// The Power of Direct Mail + Digital to Tell a Cohesive Holiday Story
Whether it’s the initiator of a brand interaction, or a physical reminder that later encourages an online purchase, leveraging direct mail through the holidays is a great way to maximize the impact of your marketing dollar. Read this post about how messaging across direct mail and digital can boost your visibility in front of customers, and may even help you break through the holiday clutter. If you haven’t yet considered the impact of direct mail, check this out!
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intrusive interstitials
// Intrusive Mobile Interstitials: Definition and Impact
Starting January 10, 2017, Google will be enforcing a new mobile interstitial policy, aimed at sites that use intrusive interstitial content as part of their mobile experience. Google continues to push mobile standards, particularly with its increasing adoption of AMP (accelerated mobile page) listings; this policy serves as further encouragement for brands to consider the quality of their customers’ experience on mobile devices. Take a look at our overview of the change, as well as some guidelines for preparation.
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holiday content and your brand
// Why Your Holiday Content Should Be Aligned With Your Brand’s Story
Content has become a huge part of Holiday marketing strategies, as customers seeks guidance from brands on the hottest products and gift ideas for the season. While it’s natural to go full-fledge holiday during Q4, it’s also important to stay true to your brand’s story, and more importantly, true to your target customer. Read about how to authentically weave in a holiday story to your brand voice, in order to maintain great relationships with customer throughout the season.
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google mobile first
// Google Changing the Search Game with Mobile-First Index
At last month’s PubCon event, Google’s Gary Illyes announced that the search engine will soon release a separate mobile search index, poised to become the primary index Google uses to respond to queries. This is certainly another clear sign of Google’s mobile-first vision, and the continued importance placed on the mobile-centric consumer. We’ll be listening closely for additional details around the rollout of the mobile search index, but in the meantime, check out or initial thoughts here.
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