PMXAgency_Mar2017_eNews
PMX Agency Mar 2017 eNews
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March 2017 eNewsletter
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evolving social facebook
// The Evolving Business of Social in 2017 And Beyond
As the media landscape continues to evolve with the highly engaged and connected consumer, the environments, or platforms, where those consumers spend time have also transformed immensely. Check out our byline in Adweek from VP of Paid Digital Media, Ed Camargo, where we’ve taken a look at Facebook’s evolution, from social media platform to comprehensive audience and media play. What direction will Facebook take from here, and how will it impact advertising strategy?
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back to basics SWOT
// Back To The Basics: The SWOT Analysis
In the second installation of our mini-series, Back to the Basics, we’ve taken a look at how a simple SWOT analysis can enlighten you to new business opportunities, or potential competitive threats to address before they create a negative impact. Consistent consideration of both the internal and external factors that play a role in your business and your customers’ lives is crucial to stay ahead of the curve. Read more quick tips!
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nonprofit creative
// Expert Q&A: Current Brand & Creative Opportunities for Nonprofits
As we reflect on some of the conversation around the current political climate and how giving behavior has been, and continues to be impacted, we wanted to get some strategic guidance from our Creative Team. In this Q&A, SVP of Creative Strategy at PMX, Roy DeYoung, discusses how nonprofit organizations can position themselves for optimal impact and engagement through the rapidly changing tides of this administration. For even more insight, check out the replay of our webinar, Charitable Giving & Advocacy in a Trump Era, led by our in-house research and nonprofit experts with data powered by NRG Research Group.
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View the Latest Social Index Here
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spade sale
// Kate Spade’s Digital Capabilities Make It an Attractive Acquisition
With Kate Spade considering its options after a strong quarter, analysts have contemplated potential acquisition scenarios or other growth plans Kate Spade has in the near future. PMX Agency CEO, Chris Paradysz, suggests that the brand’s digital chops in particular make it an enticing buy, “The brand has done a good job of positioning itself as a unified brand across channels. It’s a seamless experience for the consumer, which makes it easy to shop there and understand the brand.” Read the full story in MarketWatch.
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