PMXAgency_June2016_eNews
PMX Agency June 2016 eNewsletter
pmx agency
June 2016 eNewsletter
PMX Agency
Featured Story
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Creative spaces
// Creative Spaces Episode 2: Jourdan Urbach
Creativity is the root of successful entrepreneurship, and in Episode 2 of Creative Spaces, we’re joined by serial entrepreneur and retired classical violinist, Jourdan Urbach, to discuss his various ventures in creativity. Led by PMX Agency CEO, Chris Paradysz, and renowned NYC bassist, Mike Visceglia, the interview takes a deep dive into the elements of creative risk taking and problem solving. Check out the Creative Spaces YouTube playlist here !
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back to school
// 2016 Back to School Study
PMX Agency’s 2016 Back to School Study is here! In its sixth edition, our annual report takes a deep dive into key products, tactics and trends that marketers can leverage to achieve optimal sales and an overall successful season. As the second largest retail event of the year after Holiday, Back to School represents a critical opportunity for brands to ramp up their omnichannel digital efforts, in order to engage customers in their highest moments of intent. Download your copy of the study now!
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expanded text ads
// Expanded Text Ads – Richer, More Relevant & Here to Stay
Google has introduced yet another change to the SERP – Expanded Text Ads. With the addition of significantly more characters in headlines and ad copy, advertisers now have the ability to be more targeted and descriptive through SEM. Read about some of the early results we’ve seen for Expanded Text Ads, as well as some tips for leveraging the new search ad format.
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facebook twitter
View the Latest Social Index Here
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DSPprog
// Programmatic: Where We Are & What We Need to Work Towards
Programmatic has opened marketers up to a world of increased efficiency, precision in targeting and scale, among several other important capabilities. But even more important than buying the perfect audience to market to, is having access to the environments where these key customers spend most of their time. Read our POV on where the current DSP (demand side platform) landscape is at, and what the industry must do to improve programmatic from all perspectives.
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angsty worker
// Omnichannel Marketing Causes Companies Massive Marketing Technology Angst
As brands continue to advance their strategies and invest in new technologies to keep up with the ever-sophisticated consumer, marketers are feeling the pressure to keep up with the changing tides. Check out this interview with eMarketer, as PMX Agency CEO, Chris Paradysz, discusses the current landscape, and what marketers must do to gain data clarity – a must read!
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why blog?
// Why Blog? The Retailer’s Edition
While an engaging ecommerce experience is a quintessential factor in building valuable relationships with customers, the consumer today requires online interactions with brands beyond ecommerce. To grow sales in a hyper-competitive environment, successful brands must guide and nurture customers through awareness and consideration to purchase and loyalty. Read about how blogging is the key to creating deeper connections with customers.
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