PMX Agency eNewsletter July 2017 - PMX Agency - Internet Marketing Agency for Leading Brands

PMXAgency_July2017_eNews

PMX Agency July 2017 eNews

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2017 Back to School Trend Report

We are thrilled to release our annual Back to School study and trends report! In its seventh installment, our report takes a look at consumer searching and shopping trends as related to back-to-school products, and offers insight on the right strategic approach to capture the most traffic during retail’s second most important season of the year. Download your copy now!

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Upcoming Events

Bridge to Integrated Marketing Conference
August 2, 2017

National Harbor, MD

DMA Nonprofit Conference
August 28, 2017

Chicago, IL

//	The Amazon Strategy – Do You Have One?

Within recent years, Amazon has quickly become a significant presence in the retail sphere, and continues to evolve in order to meet the demands of consumers that shop on the platform. For some, Amazon is a competitor, and for others, Amazon represents a collaborative opportunity and a partner in distribution, reach and scale. Check out our blog post, where we’ve analyzed opportunities from both ends of the spectrum so that brands can determine what their best “Amazon Strategy” is.

//	Why Digital-Native Gen Z’ers Will Crave VR Done Right

Our SVP of Creative Strategy, Roy DeYoung, weighs in on the new generation that will soon represent 40 percent of US Consumer spending, and why brands may need to rethink their tactics to engage them. With their digital-focused and experience-driven mindset, Gen Z may be the right target audience for companies exploring the opportunities of virtual reality, in order to draw increased engagement and attention to their brand.

View the Latest Social Index Here

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here . If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmxagency.com .

//	How Trump Has Changed How We’re Giving to Charity

PMX Agency and NRG weigh in on the changes Trump’s presidency has had on charitable giving. Check out the latest coverage in Fast Company that details our findings, and explores which causes both Republicans and Democrats plan to donate to, and how giving behavior has ultimately changed from Trump’s inauguration and the Women’s marches, to his first 100 days in office.

//	Amazon Wardrobe is Another Blow to Department Stores

Currently with the mass amount of retail store closings and the decline of mall foot traffic, players like Amazon have evolved their online shopping offerings in order to capture more customers. Amazon Wardrobe, offered exclusively for Prime members, gives shoppers the chance to try before you buy, creating a more convenient, seamless shopping experience. Our SVP of Account Management, Andrea Timmerman, offers her thoughts on the new Amazon Prime solution to MarketWatch.

News Round Up

The Battle for Retail (or why Amazon acquired Whole Foods)

From Chatbots to Treasure Hunts, How Agencies Get Creative Recruiting New Workers

7 Features You’ll Find in the New Adwords Interface

The Top 10 Programmatic Publishers

4 Tips for Becoming a Content-producing Machine and Generating More Organic Traffic

Best of the Week: Snapchat is Losing the Fight Against Instagram, For Now

People-based Marketing Requires Good People

Google Goes After Mobile Native Advertising with New AdSense Formats

Email Lists: Why Organic Lists Are Better Than Purchased Lists

Donors React to Direct Mail More Than Email

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