PMX Agency Jan 2017 eNews View Online

January 2017 eNewsletter

Featured Story Creative Spaces Episode 3: Fashion, Creativity, & Risk Taking Episode 3 of our agency video series, Creative Spaces, is here! In world of limitless choice, the power to stand out comes from a brand’s authenticity and its ability to continually inspire audiences. In the third installment of Creative Spaces, we are joined by Boston Proper CEO, Sheryl Clark, as she discusses her personal and professional journey in the world of fashion, and the brand’s path to embrace and empower the Boston Proper customer. Sheryl also shares her journey as a leader, emphasizing the importance of creative freedom and expression in teams, listening and collaboration, and a fearlessness that allows bold and breakthrough ideas to come to fruition. Listen to the full podcast of Episode 3! Learn More

Upcoming Events PMX Agency Summit February 7, 2016 New York, NY

// Back to the Basics: The Customer Experience Edition As sophisticated marketers, we make it our business to stay ahead of trends, keep up on the latest technology, and continue to re-evaluate strategies and media mixes to ensure optimal performance. But as we enter this new year, we must remind ourselves that even the most robust attribution tool, or the newest dynamic display creative won’t add much value if we’re not structured with marketing basics at the foundation. Read the first of our miniseries, Back to the Basics, focused on laying the groundwork for amazing customer experience. Read More

// Fewer Influencers, More Conversations: Fashion’s 2017 Resolutions The fashion landscape continues to evolve alongside emerging consumer expectations. As we enter 2017, fashion execs must juggle the complexity of new technologies, shopping innovation techniques and the growing influence of their customers. What are some of fashion’s most important resolutions for the New Year? Read thoughts in Glossy from PMX Agency CEO, Chris Paradysz. Read More

// Local Relevance Crucial To the Decision Journey of Insurance Customers A strong local strategy, and local search in particular, has never been more critical for insurance professionals. With customers moving from broader brand awareness at a national level, down the funnel to finding a local agent, a local search strategy can ultimately help to deepen the understanding of customer needs across the entire buying journey, while being a primary driver of high-quality leads. Take a look at these recommendations for building out a smart local search strategy, while maintaining brand voice consistency across all levels of the organization. Read More

View the Latest Social Index Here Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here . If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmxagency.com . Read More

// 5 Virtual Reality Trends for 2017 And Beyond Will virtual reality finally become a viable tool for marketers and other business professionals in 2017? As we enter into the New Year, we’ll be interested to see how brands weave immersive experiences into their overall strategy, and whether they can successfully leverage VR to their advantage. Read some thoughts from our in-house Creative Strategy expert, Roy DeYoung, as he discusses how fashion and retail companies, in particular, can thrive with a VR content play. Read More

News Round Up Facebook Advertisers Now Have More Ways to Create Retargeted Ads Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile Essential Voice Search Strategies for 2017 Omnichannel 2017: Amazon and Walmart Make Moves   SEO in 2017: Mobile Optimization as a Competitive Advantage Digital Transformation Is People and Culture The Biggest Trends to Rethink Going Into 2017 Choosing an Attribution Model: When, Not Which

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