PMX Agency Dec 2017 eNews
pmx agency
December 2017 eNewsletter
black friday performance wrap up
Featured Story
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cyber monday performance wrap up
// More Mobile Reliance On Black Friday, But Significant Growth Across The Board This Cyber Monday
We’re bringing you the wrap up of Cyber Monday performance, and it’s another growth story in the books! Overall, our retail clients saw paid search revenue increases of 16%, and orders up 21% over the previous year – a slight edge over Black Friday. And while mobile certainly had more play than ever before, the data tells an interesting story about the difference in mobile reliance on Black Friday versus Cyber Monday.
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Luxury FirstLook Panel
// PMX Agency Joins Luxury FirstLook Panel – Threat from Premium Brands to High Luxury
On Wednesday, January 17th 2018, PMX Agency CEO, Chris Paradysz, will join a panel to discuss Amazon’s influence on the luxury sector. Luxury Daily’s FirstLook Conference: Exclusivity Redefined, will discuss luxury business issues, opportunities and challenges spanning advertising, marketing, retail, media, social, mobile and geopolitics in the year ahead. Join us in NYC in January for this event!
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// When ‘Doing Good’ Is The Focus – Enabling Donors To Create Positive Change
According to the Ad Council, “doing good” is becoming as elemental to one’s life as faith, work and family. As we near the beginning of a New Year, the idea of “the transformative me” will continue to grow beyond Millennials and Gen Z’s, as people, more broadly, seek the types of relationships and opportunities that enable them to see change in themselves and see change in the world – and this will be more important than ever for nonprofits.
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serp new
// New Mobile Shopping Features Bring Even More Competition To Holiday & Beyond
Over the last month, both an updated product knowledge panel and a slightly redesigned Google Shopping experience have been introduced, with a shared focus on creating a richer, more detailed and more easily accessible shopping experience on a mobile device. Take a look at our overview of these new mobile shopping changes, and what they mean for your strategy.
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snap friends & discover
// What Marketers Need To Know About Snapchat’s Redesign
Snap announced the redesign was coming in its third-quarter earnings call on Nov. 8. Marketers have since expressed optimism about the redesign, hoping it will help grow users on the platform, which has continued to suffer revenue and user growth losses quarter over quarter. Will the redesign live up to expectations? PMX Agency CMO, Mary Beth Keelty, weighs in.
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