PMX Agency Dec 2016 eNews
pmx agency
December 2016 eNewsletter
2016 Holiday Performance Update
Featured Story
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hot affiliate
// Affiliates Run Hot This Holiday Season
For brands looking to make a measurable impact on both current and new customer audiences, affiliate marketing proved to be an extremely successful tactic throughout Black Friday and Cyber Monday weekend. With insight into the campaigns that drove the most engagement and revenue for our clients, we’ve offered some additional tips on how to build out a successful affiliates program. If it’s not a channel you’ve yet considered, now might be the time to investigate how affiliate marketing can add increased value to your 2017 strategy!
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evolution of search
// Mobile Impact & the Evolution of Search Campaigns
Mobile continues to drive many of the shifts in consumer behavior, and in turn, brands’ marketing strategies. But as experienced marketers, we know that in the past, we may not have always gotten it right with mobile. Take a look at this overview of how Google’s campaign structures have evolved over time, in order to provide the most value to marketers and mobile users looking to shop, and connect with brands. We’ve certainly come a long way!
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cyber monday 1 billion
// Cyber Monday Goes Mobile, Breaks $1Billion in Sales
With many brands at, or past their “mobile moment”, we weren’t surprised by this year’s Cyber Monday results: we’ve officially gone mobile! Reaching its first single day of $1 Billion in sales, mobile has proved that it isn’t just a place where consumers are researching and browsing, but actually engaging and shopping. Check out some of our thoughts on the shift to mobile in MarketWatch, with comments from PMX Agency SVP of Paid Digital Media, Nicole Jennings.
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// Hugo Boss to Drop Prices of Hugo to Go After Younger Shoppers
Hugo Boss is refocusing on its core brand and customer – the key drivers of this change being a focus back to just two lines (Hugo and Boss), and a big push towards digital. PMX Agency CEO, Chris Paradysz, comments in Glossy that, “returning focus to its core customer—men—and not continuing down the path of trying to cement a high-luxury name for itself should pay off for Hugo Boss.” Read more of the story here in Glossy!
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black friday pay
// On Black Friday, Growth Is There – But You Gotta Pay To Play
Black Friday showed tremendous growth opportunities, but in order to capture revenue, brands had to pay to play! With a changed SERP, more emphasis on Google Shopping ads, and mobile, retailers had a lot to consider when planning their strategies for these critical shopping days. We’ve shared a recap of Black Friday performance in paid search here, as a well as a high level look at how the aforementioned changes impacted growth and costs.
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