PMX agency enewsletter august 2017 - PMX Agency - Internet Marketing Agency for Leading Brands

PMXAgency_Aug2017_eNews

PMX Agency August 2017 eNews

View Online

Featured Story

Study: PMX Releases ‘Back to School’ Trend Report

As we hit the later part of summer, retailers will continue the back-to-school marketing push as students gear back up for the new school year. Women’s Wear Daily highlights some of the top findings in our 2017 Back to School Trend Report. Check out the article!

Learn More

Upcoming Events

DMA Nonprofit Conference
August 28, 2017

Chicago, IL

//	Why Social Media Creative Can Make or Break Your Social Content Strategy

As brands grapple with the complexity of designing the right experiences for consumers, while battling for customer loyalty in an increasingly Amazon-centric world, great content and storytelling mechanisms can offer brands a unique advantage. Read part one of our social media creative analysis, where Group Director of Social & Content, Toni Box, details the top considerations that influence a brand’s ability to connect meaningfully through social creative.

//	Luring Generation Z with Coding Workshops, Cafes & Classes

The retail industry continues to face critical questions around reimagining the in-store experience, but that objective becomes even more important when dealing with Generation Z. Our SVP of Creative Strategy, Roy DeYoung, sat down with Women’s Wear Daily to discuss how supplementing product in the store with a unique experience can help to attract young Gen Z’ers.

//	What the Jimmy Choo Acquisition Says for the Future of Michael Kors

With much movement in the luxury space, industry execs were not surprised to see the partnership between Jimmy Choo and Michael Kors unfold. More specifically, MK’s acquisition of Jimmy Choo reflects an important opportunity for fresh, new growth, bringing back the allure of “gotta have it” products. Our CEO, Chris Paradysz, weighs in on the acquisition, what it means for both brands, and how M&A’s such as these impact the luxury industry.

View the Latest Social Index Here

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here . If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmxagency.com .

//	The Mis-Identity of the Modern Department Store

Store closings and waning foot traffic have plagued the retail industry for some time, and department stores, in particular, have felt the pressure. In our recent blog post, we’ve offered a view into another side of the conversation around in-store experience, and whether department stores are in the midst of a greater identity crisis. Read about how department stores can reimagine themselves to begin recapturing the interest of consumers.

//	Catalyst Podcast: How Marketers (& Employers) Must Adapt to Generation Z

We’ve all heard of Gen Z, but understanding the nuances of this important generation of consumers has been an ongoing learning process for marketers. In the latest episode of the Catalyst Podcast, Roy DeYoung joins host, Ryan Jenkins, to discuss how Gen Z’s experience of the world can be applied to smart marketing tactics that keep them engaged. Listen to the full conversation.

News Round Up

10 Predictions That Will Impact the Fate of Retailers

As Amazon’s Influence Grows, Marketers Scramble to Tailor Strategies

Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Storytellers, Content Factories and the Diminishing Role of Influencers

Microsoft just officially listed AI as one of its top priorities, replacing mobile

Snapchat’s New Data Deal Will Equip Marketers With More Third-Party Measurement

After a Year, Instagram Stories Is Fueling the App’s Rapid Growth

How Mobile is Changing Back to School

pmxagency.com | 888-960-0177 info@pmxagency.com

Unsubscribe | Forward to Friend | View Online