PMX Agency Sept 2016 eNews
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September 2016 eNewsletter
PMX Agency Holiday 2016
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gucci millenials
// Millennials Reveal 100 Brands They Love
The Millennial generation makes up one of the most critical audiences for brands to reach today. Across social media and digital, in particular, many brands have found the sweet spot for engaging and influencing the Millennial population. Here, ad agency, Moosylvania, names the top 100 brands, as defined by 16-36 year olds. PMX Agency CEO, Chris Paradysz, talks about why Gucci made the list, and how other luxury brands can follow in Gucci’s footsteps to build authentic relationships with Millennials.
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google merchant center
// Ahead Of Holiday, the Google Merchant Center Gets Important Updates
Just in time for Holiday 2016, Google has released a near overhaul of the Google Merchant Center. With more intuitive, streamlined navigation capabilities, plus added updates like Feed Rules and up to date Diagnostics, marketers will gain needed insights into PLA program performance. Read this overview of the updates, and what marketers should look out for as they prepare for holiday campaigns.
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nyfw #runway for all
// NYFW Amplified: How Live Social Is Changing The Game And The Conversation
NYFW is more connected than ever, as Live social sharing from Instagram stories, Facebook Live and Snapchat has opened up the runway experience to a far broader audience. The conversation around diversity in the industry has also been amplified due to social media, as more empowered communities join the initiative to make the runway a place for everyone. Read more about the influence of social on September’s NYFW from our in-house expert, Toni Box.
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colored diamonds
// Engagement Rings Get a Makeover with Personalized Styles Outshining Size
While the allure around the fashion and romance of a wedding is still very much alive amongst consumers, expectations of what brands offer may be shifting. More than just the quality of product, ready-to-wed consumers crave a relevant and timely experience. Read this article around Tiffany & Co. and Signet Jewelers’ recent challenges in bridal sales, and how modern shopping attitudes have altered expectations of the brand experience. PMX Agency CEO, Chris Paradysz, weighs in.
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save or delete
// Content Audit 101: A Step-by-Step Guide
In order to achieve a top-performing content marketing program, it’s important to be aware of all your assets, and how they’re performing. Take a look at this step-by-step content audit guide to determine what to keep, revise and remove from your strategy, so that you can focus on what’s creating great results.
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