PMX Agency August 2016 eNewsletter
pmx agency
August 2016 eNewsletter
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// PMX Agency Receives Google Premier Partner Designation
Last month, along with a select group of Google Partners, PMX Agency was granted the Google Premier Partner badge, the highest level of recognition by Google for the most valued agencies. The Premier status is reserved for Partners that have demonstrated greater levels of competency and in-depth expertise, and for those that meet a higher spend and performance requirement for clients across the Google products landscape. Read more about the special designation here.
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// Verizon’s Acquisition of Yahoo: Connecting the Dots
Now that Verizon has acquired Yahoo’s core search and advertising business, marketers may be left wondering how exactly the deal will play out over time. Among other key initiatives, Verizon will likely utilize both Yahoo and previously acquired AOL to piece together the consumer engagement path, in hopes that it will offer advertisers a more concrete understanding of the customer journey. Read this Q&A with our VP of Paid Digital Media, Ed Camargo, for additional insight.
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// Weighing Wal-Mart’s New Acquisition
Before the Wal-Mart acquisition of was announced, marketers and retail experts offered their ideas about what the young ecommerce startup could bring to Wal-Mart. As the retail giant aims to make a stronger play in the ecommerce space, Jet’s substantial merchant relationships, customer data and advertising chops may be a good match for Wal-Mart’s digital growth goals. Read more of our thoughts in WWD.
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// 5 Secrets to LinkedIn Success: The B2B Edition
While platforms like Facebook, Instagram and Snapchat rank supreme from a consumer standpoint, LinkedIn has emerged as a clear leader for B2B companies looking to leverage thought leadership to connect with target audiences. Take a look at these five critical steps for establishing a solid LinkedIn presence, and for building out a long term revenue-generating strategy through content, thought leadership and employee advocacy. This is a must-read for B2B companies!
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// SEO Requirements for a New Website Platform
Planning a revamp of not just your website, but your entire enterprise platform? Even for SEO-savvy marketers, some of the most important requirements for an effective platform may slip under the radar. Before making your choice, consider these “must-have” SEO elements to ensure a smooth migration and successful website rollout.
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