Google shopping enewsletter from PM Digital + Paradyxz


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Special Edition Newsletter
It’s All About Google Shopping!
March 2016
no pla
Google Phases Out Right Hand Sidebar Ads
Google recently initiated a major shakeup to the paid and organic search landscape with its latest modification to the results page: the phase out of text sidebar ads. While the change is only active on desktop, it will certainly have widespread implications for both paid and organic advertisers alike. What’s Google’s motive for the change? How will this impact for performance of right bar PLAs? Will both paid and organic strategies need to shift? We’ve got answers for you!
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pla real estate
Google’s Latest Real Estate Play: A Test on PLAs
What might happen to Click Through Rates (CTRs) if Google were to present shoppers with not five, but sixteen Product Listing Ads, all on one results page? It’s a question that a lot of marketers are asking, as news of Google’s latest real estate test focused on PLAs recently hit the search and marketing trades. Read this blog on what the impact might be if Google standardizes this test in the Google Shopping landscape.
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add to cart for price
Ever Run Into This PLA Problem? We’ve Got a Few Solutions For You
If you’re in the ecommerce game, you’re likely familiar with the Minimum Advertised Pricing (MAP) policy shared by manufacturers and retailers. And while there are some quick fixes to the issues that arise around MAP products, it’s important to recognize the impact these decisions have on your overall strategy. Read more about the solutions that help marketers to follow Google’s policy, while also keeping a strong relationship with their manufacturers and customers.
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mobile coupon
Google Extends Mobile Merchant Promos
Since the shift to mobile devices occurred a couple years back, Google has been incredibly active in its mission to advance the overall mobile experience for end users, while simultaneously making it a more impactful medium for advertisers. That’s why it comes as little surprise that Google has chosen to further expand Merchant Promos on mobile. This is great news for Google Shopping advertisers, and gives them increased opportunities to distinguish their product ads from those of competitors’, while offering an effective method to intrigue shoppers to click. Could this ultimately mean more conversions on mobile?
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google warning
Can You Decipher This Warning from the Google Shopping Team?
Have you ever received a warning from the Google Merchant Center that claims your product listings have “generic or dysfunctional” landing pages? It likely left you confused, and wondering what the actual problem was. We’ve got insight into the potential issues that Google alludes to, and you might be surprised to find out what they are. Read more here!
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Top News Stories
Google Product Listing Ads Off To a Strong Start In 2016
Google’s Shopping Campaign Expansion to Search Partners Is Gaining Traction
Get Your Priorities Straight: Structuring Google Shopping Campaigns
Google Testing New Product Listing Ads Style in Yahoo Search Results
Display Emojis in Google Product Listing Ads URLs
Google Updates Image Search PLAs with Mobile Refined Queries
Google’s New SERP Layout: The Biggest Winners & Losers
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