Paradysz + PM Digital eNewsletter October 2015
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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

October 2015 View Online
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new release
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LUXE 2015
Trend Report & Webinar: Luxury Brands Online

In 2015, we saw the luxury retail industry take a deeper dive into digital, expanding their overall digital, social and mobile presence in order to build engaging customer experiences across all channels. In collaboration with Experian Marketing Services, PM Digital will be releasing its annual Luxury Study and Webinar, that takes a close look at the digital strategies, year over year growth and high impact campaigns of 70+ luxury apparel brands. Be sure to join PM Digital and Experian for our webinar on November 3rd to gain the best marketing insights into the state of digital in luxury retail.

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featured story
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holiday headquarters 2015
A Look into Holiday 2015

The leaves are changing, and that can only mean one thing for retailers: the holiday season is upon us! With so much emphasis placed on holiday as an indicator of success for the year’s overall performance, it’s important for brands to identify opportunities well ahead of time. Aligning and optimizing channels, developing high-impact copy and creative and preparing outreach campaigns are all critical tasks to be aware of. As a part of our Holiday Planning Series, our research and Paid Media teams have pinpointed some key statistics about when and how retailers can increase and maintain their exposure throughout this very important holiday season.

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insights + povs
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holiday seo
Tips to Ramp up Your SEO & Content Plans for Holiday 2015

It’s now officially fall, and with about two months to go before Thanksgiving and the most important shopping days that follow, there is no better time than right now to ensure your products are ready to be discovered by customers. In fact, Google shows that shoppers are starting to search for gifts much earlier than you might think. Is your SEO house in order for this holiday season? Follow these tips, provided by our in-house SEO and content marketing experts, to ensure maximum visibility for your campaigns and products.

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email gifts
Consumers Ready for Full Inboxes During This Holiday Season

The holidays have grown to be a period in time when consumers are, arguably, the most receptive to a brand’s email campaigns. Because they’re looking for insights on promotions, gift recommendations and the hottest trends and products, people are eager to receive a steady stream of communication. A more detailed segmentation strategy alongside content optimized for mobile will help to keep engagement with your emails high, and in turn, build more loyalty and boost sales. Take a look at these tips for preparing and executing on a successful holiday email marketing campaign.

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social shopping
Will 2015 Be The Most Social Shopping Season Yet?

The world is becoming more and more social and mobile, and marketers will need to grasp opportunities to leverage the most important moments for engaging consumers. With social media platforms continuing to evolve and offer greater enhancements to brands, the overall impact of social may be its most prominent yet during the upcoming 2015 Holiday. Whether consumers can truly evolve their mentality from “social” to “buying” remains to be seen; nonetheless, active engagement on social is no longer optional for brands that want to excel at reaching their customers. Take a look at these strategies for leveraging social media marketing during the holiday shopping season.

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facebook new shopping feature
Facebook to Test Shopping Feature

The vast impact of mobile had led to a dramatic shift in the way brands and consumers connect. It has also signaled the need for marketers to enhance the overall mobile experience, from engagement and building relationships, to now mobile purchasing. Facebook continues to evolve its platform to form a more intuitive user experience, and has offered a wide range of advertising options that marketers can leverage to better target and engage their audiences. Their most recent play is a deeper dive into ecommerce, specifically geared to make discovering and shopping for products a more seamless process on mobile. Read more about the new feature, and how it will impact brands.

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pinterest visual search
Pinterest Pushes Visual Search Optimization to Bring In Search Ad Dollars

Pinterest has taken a bolder step forward into the advertising spotlight – additions like Cinematic Pins and Buyable Pins have demonstrated the network’s desire to be recognized as an important partner for advertisers and brands. Toni Box, Senior Director of Social Media & Content Services at PM Digital, notes that Pinterest has put tremendous effort into developing a very intelligent search platform over the past year – including image recognition technology, gender-customized results and Pinterest-guided search. Read more of her thoughts in this MediaPost article.

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advertising week insights and takeaways
And That’s a Wrap: A Look Back at Advertising Week 2015

With some time to reflect on all of the most important themes at Advertising Week 2015, a few conversations stood out. The urgency to adopt and enhance the mobile experience certainly rang loud and clear, along with talk of the increasingly massive reach of Facebook, the challenge and opportunities of programmatic and what 2016 may bring for new technology and platforms. Take a look at our thoughts on some other critical themes discussed during advertising’s hottest week of the year.

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Brands Social Index
PM Digital’s Social Index

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here. If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmdigital.com.

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Upcoming Events

Search Insider Summit

Dec. 9-12, 2015

Park City, UT



news roundup

Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)


The SEO Maturity Curve: Enterprise Scale & Development

 

The Ascendency of Analytics

 

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

 

Creatives Need Better Data

 

Twitter Unveils Curated News Feature ‘Moments’

 

Facebook Debuts Mobile-Friendly Feature, Video Integration

 

Email Marketers Invest In Social Media Ads For Greater ROI

 

 

 

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