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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

March/April 2014 View Online
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featured story
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hashtags symbols of twitter past
Are @ and # Tags Symbols of Twitter’s Past?
Twitter is attempting to move into an era that pushes content rather than structure. The platform’s head of news, Vivian Schiller recently tweeted about the company’s interest in progressing to a more intuitive platform. Although it’s still speculation, the elimination of @ mentions and #s may be integral to their evolution, which will certainly alter existing social marketing strategies.
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pmd povs
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gmail opt out option for unsubscribe
“Unsubscribe”: Why Marketers Should Opt In to Gmail’s New Opt Out Option

Gmail’s gradual rollout of the “unsubscribe” option within email’s subject lines is making marketers anxious as customers will be presented with an opt out option at the beginning of the email rather than having to search through the fine print at the end. Instead of worrying about unsubscribe rates, marketers should use the update as an impetus to enhance email content through relevancy and customization.

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content is king
How Content Creates Value and Business Impact

Content is the currency of the social web. Good content is intentional, relevant and creates business impact. As more brands move into publishing, content expectations increase. Our content and conversation expert offers her insights on how to deliver relevant, branded content experiences.

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customer lifecycle roadmap
Integrating SEO/SEM Within the Customer Lifecycle

How do search behaviors vary throughout the customer lifecycle? Our search roadmap breaks down each stage of the cycle and accompanying search characteristics to help you better understand intent, enhance brand visibility and create better user experiences.

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email still alive
Email is Alive and Well

For the past 15 years, critics have labeled email as a dying medium, yet these arguments lack resolute data and solutions for what might take email’s place. With 70% of all content sharing still happening via email, it’s hard to believe the email is really on the road to extinction.

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social currency for brands
Social Proof is the New Brand Currency

A tweet is worth 1000 words – or at least 1000 impressions. Our social expert explores how brands like Marc Jacobs and American Express are experimenting with social currency to increase brand awareness and social validation.

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a delicate balance
A Delicate Balance

Dividing resources, time, and, not to mention budget, between all available ad types is an ongoing balancing act requiring consistent transparency and testing. Our paid media experts have offered up a quick guide based on logic and proven best practices for dividing and conquering more of the ‘prospective’ angle of paid media.

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Upcoming Events

Search Insider Summit

April 27-30, 2014

Ocean Reef Club

Key Largo, FL

 

Heading to Key Largo, FL for some sun and search strategy? Be sure to follow @PMDigital on Twitter for all the latest Summit news.


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digital news roundup

Yahoo launches motion ads


YouTube announces TrueView ads rollout in April


Ensighten acquires Tagman

 

Facebook’s facial recognition property reaches new milestone

 

Twitter debuts a new ‘click-to-call’ button to push direct response

 

Consumer rating annotations added to search formats

 

Facebook announces video ads on News Feed

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