Paradysz + PM Digital eNewsletter September 2015
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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

September 2015 View Online
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featured story
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Introducing PM Digital’s 2015 Holiday Planning Guide Series!

Though the holidays haven’t necessarily sunk in for the consumer population (yet), the coming weeks are absolutely critical for retail marketers in terms of cultivating the strategies for optimal performance during the most important selling season of the year. As part of our supreme dedication to retailers, we will be releasing a 2015 Holiday Planning Guide blog series that addresses tips and optimization strategies spanning across the on and offline channels; including email marketing, affiliate management, paid search, paid social, SEO, direct mail, creative and more. We will be providing methods for improving engagement with customers and building campaigns that convert. Stay tuned!

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insights + povs
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ad blocking
Confronting Reality: The Case of Ad Blocking

Is ad blocking a red herring for what’s to come from those who control the Internet? The simple answer is, yes. Though the recent proliferation of ad blockers has the advertising industry in a state of panic, it is now the time to enrich the content experience and deliver what’s considered to be relevant and innovative in the eyes of the consumer. Cultivation of relationships is and always will be our priority, and so the ad blocking conflict is something that marketers must confront now. Read these important thoughts from PM Digital CEO, Chris Paradysz, on the evolution of content in the face of ad blocking.

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instagram ad platform
Why Media Brands are Flocking to Instagram’s Expanded Ad Platform

Instagram is kicking its advertising platform into high gear. In addition to new ad formats like the 30-second video ad and premium product, Marquee, the social app is also opening up ad offerings to all companies across 30 different countries. PM Digital CMO, Mary Beth Keelty, discusses the potential for companies looking to enhance their mobile advertising strategies via Instagram, “The new 30 second ads will give advertisers a larger degree of creative freedom with their content, combined with access to Facebook’s critical targeting capabilities and wealth of data.”

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google responsive design
Is Responsive Design A Ranking Factor?

In several instances, Google has alluded to the notion that responsive design is their preferred mobile configuration, leading SEO’s to believe that the search engine may give responsive sites a boost in ranking. Clay Cazier, VP of Natural Search Strategy at Paradysz + PM Digital, explores the idea through several case studies and examples to see if it in fact has merit. Keep an eye out for Clay’s regular contributions to Search Engine Land!

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content strategy roadmap
How the Channels Collectively Gain from the Content Strategy Roadmap

We often find ourselves talking about the synchronization of the channels. To address today’s highly connected, multichannel consumer, every marketing organization certainly aspires to a seamless and integrated plan. The Content Strategy Roadmap ensures that each channel operates with a balance of paid, owned and earned content, budget guidelines, KPI’s and optimization tactics. Read about how this strategy strengthens each individual channel, as well as the marketing organization as a whole.

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#distraction
The State of Distraction – Engaging Today’s Consumer

In today’s media environment, our customers live in a constant state of distraction. Marketers are challenged to reach their information overloaded, time-starved audiences with genuinely engaging content. So what’s the secret to drawing them in, and ultimately keeping them loyal? Check out these examples, including an interesting one from the hit drama series, Breaking Bad.

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personoas
Persona Development: The Synergy of First and Third Party Data

Accessing a complete view of our customer involves the synergy of first and third party data. With the two sources working together, marketers can use insight-driven analytics to best approach each customer segment with the most effective strategy. Check out this blog that follows the process of collecting and analyzing first and third party data, developing customer personas and executing through more strategic and focused campaigns.

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Brands Social Index
PM Digital’s Social Index

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here. If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmdigital.com.

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Upcoming Events

Shop.org Digital Summit

Oct. 5-7, 2015

Booth 1115
Philadelphia, PA



news roundup

Google Gets a Brand-New Logo Look


AOL has acquired mobile ad tech company Millennial Media

 

Mobile to Account for More than Half of Digital Ad Spending in 2015

 

Instagram Debuts 30-Second Video Ads in Its Latest Pitch to Big Brands

 

Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads

 

Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines

 

AOL, Millennial Face Uphill Battle to Capture Mobile Ad Dollars

 

This Word Can Boost the Performance of Your Brand’s Email Campaign

 

4 Ways to Check Your Brand’s Perception vs Its Reality

 

 

 

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