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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

October 2014 View Online
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featured story
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google vs facebook vs amazon
Google gets a 1-2 Punch

Both Facebook and Amazon have come out swinging in recent months with Display and Search initiatives, respectively. And rather than just playing catch-up to Google’s industry standards, both launches will give Amazon and Facebook significant advantages over their common frenemy.

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pmd povs
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apple pay
Proactive vs. Reactive Retailing: How Emerging Technologies Can Help You Take an Active Role in Your Customer’s Journey

Retail’s biggest season has officially begun and the influencers this holiday will be the emerging technologies that aren’t for sale – the mobile wallets, beacons and in-store navigation systems retailers are counting on to facilitate seamless holiday shopping experiences.

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beacon technology
Beacons Beckon Early Brand Adopters

Beacon technology is poised to transform the in-store shopping experience but the challenge is in convincing consumers to opt in and let these electronic signals guide them toward a better shopping experience.

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spotlight on microsites
Spotlight on Microsites

As content moves into the foreground for brand marketing, there is a no-holds-barred attitude gripping marketers and encouraging them to take risks with their content. But how do you take digital risks without interrupting your brand website? Microsites.

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Upcoming Events

Search Insider Summit

Dec 10 – 13, 2014

Stein Eriksen Lodge
Park City, UT

 

 


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digital news roundup

Facebook announces Local Awareness ads


Amazon goes offline


NRF releases holiday forecast

 

eBay sets PayPal free

 

Atlas goes live

 

Google releases mobile lightbox engagement ads

 

Say ‘Ello to the anti-ad social network

 

Shellshock threatens internet security

 

Pinterest adds conversion tracking to private pins

 

Amazon wants you to tweet your holiday wishlist

 

Native ads coming to Google

 

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