Paradysz + PM Digital eNewsletter November 2015
top color bar
Paradysz + PM Digital Logo

Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

November 2015 View Online
twitter facebook linkedin google plus
shadow
featured story
shadow
holiday headquarters 2015
2015 Holiday Headquarters

It’s that time of year again! We are thrilled to launch the PM Digital 2015 Holiday Headquarters, packed with the latest insights, strategies, trends and key performance data for retailers to be aware of this holiday season. In addition to our Holiday Strategy Guide blog series, subscribers can also check out the 2016 Ecommerce Calendar as well as our real-time performance updates throughout the upcoming months. Don’t miss out on your chance to get the hottest holiday information, right here!

read more
shadow
insights + povs
shadow
Jet pattern and logo
What’s Going on at Jet.com?

PM Digital’s Research and Paid Media teams are taking a deep dive into ecommerce newcomer, Jet.com. Over the course of a 3-part blog series, we’ll be analyzing Jet’s performance throughout the ever-important Q4, paying close attention to what kind of impact the “smart shopping platform” has on varying product categories, as well as its overall approach to building a loyal customer base. Stay tuned for our thoughts!

read more
shadow
jet ads exploding heads
Jet.com: A Return to Traditional Advertising

In the first part of our analysis of Jet.com, we’re turning our attention to the site’s marketing strategy over the past few months, and we’ve gathered some surprising insights! Though one of Jet’s target audiences is the tech-minded, budget savvy millennial, the site is actually placing most of its marketing emphasis on Direct (TV, out-of-home, mail) and very little on mobile. How will this strategy play out over the holiday season? We’re interested to find out!

read more
shadow
holiday search on mobile phone
Adapting Holiday Search Strategy to the Mobile ‘Screen Shift’

With more consumers searching and engaging on mobile devices than ever before, marketers must capture all of that valuable traffic in order to stay relevant and hit their revenue goals for this holiday season. Internet Retailer recently conducted a Q&A with our Senior Vice President of Paid Media, Nicole Jennings. Take a look at what Nicole had to say about how brands’ strategies should evolve in order to be successful in Holiday 2015.

read more
shadow
LUXE 2015 brands
Michael Kors, Ralph Lauren lead in online market share: PM Digital

In 2015, we saw the luxury retail industry take a deeper dive into digital, expanding their overall online, social and mobile presence in order to build engaging customer experiences across all channels. In collaboration with Experian Marketing Services, PM Digital released its annual Luxury Study and live webinar that analyzes the digital strategies, year over year growth and high impact campaigns of 70+ luxury apparel brands. Take a look at Luxury Daily’s inside view at our Luxe Report, along with comments from PM Digital’s VP of Research & Analysis, Glenn Lalich.

read more
shadow
#holiday turbo
Full Throttle: Holiday #Hashtag Strategy

While hashtags are critical to your overall social reach year-round, the stakes are higher during the holiday season, when consumers are on an active lookout for specific hashtag phrases. When used with a true omnichannel holiday push, hashtags act as an extra boost to promote visibility of your brand and to drive conversions throughout this ever-important selling season. Check out this important data pulled by our social and content teams around holiday hashtag trends.

read more
shadow
Brands Social Index
PM Digital’s Social Index

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here. If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmdigital.com.

read more
shadow
Upcoming Events

Search Insider Summit

Dec. 9-12, 2015

Park City, UT



news roundup

Spotify is rolling out its programmatic advertising offering


6 Ways Google’s Artificial Intelligence Could Impact Search Engine Marketing

 

Four Game-Changing Approaches to Mobile Marketing

 

The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year in The US

 

5 Things Marketers Should Note from Facebook’s Third Quarter

 

Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram

 

Snapchat Is Serious About Ads, Now Advertisers Want the Data

 

10 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

 

 

 

bottom color bar
pmdigital.com | 888-960-0177 | info@pmdigital.com
twitter facebook linkedin google plus

5 Hanover Square, New York, NY 10004

To unsubscribe, click here.

All rights reserved. ©2015
shadow