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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

November 2014View Online
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featured story
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mature market study
Mature Market Study

By 2030, 1 in every 5 Americans will have aged into the Mature demographic, broadening opportunities for marketers to engage with Baby Boomers across more digital channels. However, Mature demographics today are not what they were 5 years ago and not what they will be 5 years from now. Our Mature Market Study explores this diversifying demographic and the marketing challenges and opportunities they represent.

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pmd povs
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CMO exclusive by chris paradysz
The New Age of Content

From bloggers and vloggers to social media personalities, new media is driving a content revolution that is shifting every customer touch point and every brands’ approach to consumer engagement. Content needs to meet increasingly higher expectations that offer consumers either convenience, intrigue, customization–or all of the above. Our CEO, Chris Paradysz, shared his point of view on the new wave of content with CMO.com

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NEWsfeed
The New News Network

The days of endless memes and funny cat videos clogging up your Facebook News Feed are over. Now Facebook is trying to implement more sophisticated news standards to put those days behind them. Facebook is holding its News Feed to a higher quality and the result is having a drastic impact on brand engagement.

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foursquare ooh
Foursquare Finds Its Place in the Physical World

As a digitally-native company, Foursquare has always enacted a forward-thinking, mobile-first mantra. But with their recent re-brand, they’re going off-line and back to basics. Foursquare’s out-of-home campaign siphons consumer attention away from smartphone screens and on to physical advertisements proving that sometimes old school out-of-home campaigns can deliver more effectiveness and in-your-face intrigue.

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snapchat ouija board
Snapchat’s Sponsored Success

Snapchat recently embarked on its first advertising venture but chose not to follow in the targeted footsteps of its social network peers. Instead, the image and video sharing platform release the same piece of entertainment sponsored content for its entire audience base and the results were surprisingly successful.

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Upcoming Events

Search Insider Summit

Dec 10 – 13, 2014

Stein Eriksen Lodge
Park City, UT

 

 


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digital news roundup

Google launches Inbox to enhance mobile email


Millennials are migrating away from review sites


Yahoo’s mobile ad sales drive Q3 earnings

 

Tumblr drives second-screen engagement

 

Facebook brings back the chatroom with Rooms app

 

Rollout of Google My Business focuses on customer reviews

 

Tumblr expands video ad offering with auto-play format

 

Snapchat turns to live TV for next generation of Our Stories

 

Facebook takes on Ebola with Donate button

 

Facebook bundles liked pages’ posts within user News Feeds

 

 

 

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