Paradysz + PM Digital eNewsletter May 2016
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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

May 2016 View Online
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featured story
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the digital dance
The Digital Dance

Luxury retailers continue to see impressive digital growth, as their methods for engaging customers through ecommerce and other online channels improves. While some struggle to measure the relationship between digital versus in store, the conversation must really be focused on the omnichannel customer and strategy. PM Digital CEO, Chris Paradysz, weighs in on the luxury retail landscape, and the need for an omnichannel mindset.

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insights + povs
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athleisure clothes
Athleisure’s in Vogue – But is it Stretched Too Thin?

Over the past several years, Athleisure has emerged as one of the hottest and fastest growing retail trends. From yoga pants to joggers, the style that mixes chic and sporty has found its place in stores all over the country, and continues to win the hearts of consumers. Read our analysis of the Athleisure trend that looks at the brands playing in the space, as well as the potential for future growth in the market.

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rihanna runway
On Social Media, Music Matters Most for Fashion Brands

Since the beginnings of runway shows, music and fashion have always had a harmonious relationship. But now with the explosion of social media, fashion brands use music not only to complement the physical experience of their lines, but also to generate increased awareness and enhanced brand perception across digital. Read more of what PM Digital CEO, Chris Paradysz, added to the conversation around the collision of fashion and music.

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google partners - valerie davis
The Changing Role of Display

How has the role of display within the paid media environment changed, and what are the new opportunities today? PM Digital SVP of Paid Digital Media, Valerie Davis, joins Google’s Ravi Gupta to discuss how marketers can leverage improved display capabilities to reach their customers. Tune into the conversation here.

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i heart dynamic search ads
Why We Love DSAs, Even After the Google Update

In a competitive non-brand environment, we’ve found that dynamic search ads yield some very positive results. If you haven't yet considered implementing DSAs into your paid search program, you may want to start thinking about it now! Take a look at some of the reasons why we’ve been loving DSA’s lately at PM Digital.

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internet enabled clothes and shoes
Threads with Benefits: WTF is the 'Internet of Clothing?'

A recent deal between Avery Dennison and ‘Facebook for Things’ firm, Evrything, is bringing the new reality of The Internet of Clothing to life. Over the next three years, the partnership will produce 10 billion “digital-born” pieces of apparel and footwear products aimed to forge a next-level connection between brands and consumers. Read our thoughts on the deal in Digiday.

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Brands Social Index
PM Digital's Social Index

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here. If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmdigital.com.

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Upcoming Events

IRCE

June 7-10, 2016

McCormick Place West Chicago, IL
Booth # 913



Upcoming Events

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news roundup

IAB Releases 2016 Plan to Develop LEAN Scoring, Its Effort to Take On Ad Blocking


Google Image, Text Ads See More Click-Throughs, Higher Costs

 

Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads

 

Marketers' Analytics Strategies Extend to the C-Suite

 

The Benefits of Creating a Purpose-Driven SEO Strategy

 

3 Display Advertising Themes for Search Marketers

 

Google AdWords Positions 1 and 4 Show Most Potential

 

The Need for Speed in Email Marketing

 

Direct Mail Reborn: B2B Marketers Integrate More Physical Mail with Digital Channels

 

 

 

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