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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

May 2014 View Online
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featured story
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heartbleed flaw wounds ecommerce
Heartbleed Flaw Wounds Ecommerce Industry
Internet engineers and Google researchers discovered a staggering flaw in OpenSSL. Internet giants like Google and Yahoo migrated to OpenSSL, prompting around 2/3 of the internet to follow suit. Now researchers have identified a bug within the open-source encryption technology. This bug is said to jeopardize all encrypted traffic, including user identities and passwords. Companies are already taking precautions and providing instructions as to how customers can safeguard their information.
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pmd povs
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winter weather impact on retail
Dreary and Weary Consumers: The Impact of Winter Weather on Retail Performance

The severity of winter storms and temperatures forced consumers indoors, resulting in increasing time spent accessing content online and web surfing. Impressions and click through rates for paid and natural search were up substantially YOY. However, this surge in online activity did not translate into sales, as paid media search orders and sales fell. Our latest whitepaper explores the implications of harsh weather conditions on retail performance, and offers insights as to how marketers can prepare their campaigns and strategies to mitigate the consequences of harsh and unpredictable weather.

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pay or not pay for facebook engagement
To Pay or Not to Pay for Facebook Engagement

Brands are struggling to engage via organic content on Facebook as the social network’s algorithm now seems to primarily reward paid content. Many brands that once valued earned Facebook impressions are now wondering if there is a point in even trying anymore. Our social expert offers her insight on how brands can offset this decline and maintain active conversations with audiences.

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google schema-level information
Google Will Include Schema-Level Information – With or Without You

Google has made it clear through their continued integration of schema that they feel this kind of supplemental information enhances consumers’ experience; however, many brands continue to lag in their inclusion of the markup on their sites. As Google continues to show its commitment to using schema level information, we feel Organization, Local Business and, perhaps, Events markup will fuel the new front edges of this integration. Brands can choose to either wait for third party data sources to supply their information to Google, but would be wise to implement their own appropriate markup.

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google adwords changes
Google Changes: The Facts and One Search Marketer’s Perspective

Google’s latest AdWords enhancements include features for innovative ads, insightful reporting as well as tools for efficiency and scale. Together, the rollout of these initiatives streamlines the bidding and management process allowing search marketers to spend more time optimizing and less time executing, resulting in a win-win for all.

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content strategy for customer journey
Content Strategy for the Customer Journey: Marketing that Makes Business Sense

As the systematic approach to delivering the most relevant and appropriate content to the person seeking it at a specific time, content strategy must take into consideration how content is experienced, delivered and governed at all times throughout the customer journey. When all three facets of content strategy are in sync, organizations can develop comprehensive audience insights that illuminate the nature of constantly shifting relationships.

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softened google panda
“Softening” Google Panda via Co-Citation

Recent statements from Google’s head of search, Matt Cutts, hint at a “softer” Panda algorithm update by finding additional signals to help refine the way the search engine judges the quality of sites in the grey area of their algorithm. Viewed linearly, Cutts has moved Google from looking for additional signals to actively working with those signals, softening of their judgment on relevant mentions’ topical authority. Our VP of Natural Search read between the lines of these statements, proposing that Cutts is not talking about anchor text, but actually about the refinement of topical authority via co-citation and co-occurrence.

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Upcoming Events

IRCE

June 10-13, 2014

McCormick Place West

Chicago, IL

 

Heading to the Windy City for a week of ecommerce insights? Stop by booth #614 and chat with our agency though leaders at the PM Digital exhibition.


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digital news roundup

Facebook connects mobile apps with new Applinks


Google no longer scanning education Gmail accounts


Pinterest tests search waters with Guided Search

 

Facebook launches FB newswire to aggregate news from across the platform

 

Google integrates + posts and display ads

 

Twitter acquires Gnip for social data

 

New Apple patent will support iOS maps with indoor navigation system

 

IBM acquires email and marketing automation vendor, Silverpop

 

New York Times looks to expand programmatic campaigns

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