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Paradysz + PM Digital Logo

Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

March 2015 View Online
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featured story
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makeup and skincare trend report
Trend Report: Makeup and Skincare Brands Online

Our second annual Trend Report: Makeup and Skincare Brands Online explores the digital and mobile evolution of the beauty industry. The report focuses on 74 makeup and skincare brands and features detailed information on the current and future state of the online beauty industry.

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insights + povs
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Q4 2014 search rewind
Revisiting Q4 2014 with Search Rewind

Our latest Search Rewind: Retail Trends, Benchmarks & Insights, breaks down paid and natural search performance from Q4 2014, and sheds light on some of the trends that will undoubtedly shape 2015.

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twitter video for jcpenney
Twitter Climbs the Ranks for JCPenney’s Holiday Campaign

Twitter is aiming to become the go-to platform for video consumption and brands, like JCPenney, are taking notice.

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vanity fair social club and the oscars
Influencing the Social Event of the Year

To celebrate the best in movies, brands tapped the best in blogging. Brand-nominated social influencers, again, convened within the Vanity Fair Social Club to help brands remain relevant during all of the Oscars social chatter.

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twitter eats vine
Will Twitter Video Doom Vine?

Twitter recently enhanced their proprietary video features to encourage the growth of video on their platform. What does Twitter’s short-form native video feature mean for the future of Twitter-owned Vine?

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luxury daily guest post by chris paradysz
The Hidden Power of Suggestion in Risk-Taking

Search data and high-fashion collections? In his latest contribution to Luxury Daily, our Co-Founder and CEO, Chris Paradysz, explores how these seemingly unrelated areas can join together to drive innovation.

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facebook product ads
Facebook Product Ads

Facebook’s recently announced Dynamic Product Ads are still in beta, and while you wait for the wide release, we’ve compiled a few reasons why you should be leveraging the already available Product Ads on Facebook.

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google mobile friendliness ranking
How Mobile Friendly is Your Site?

Google will officially introduce Mobile-Friendliness as a ranking signal in April. Is your site ready?

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etail west data integration and attribution
The Next Frontier: Data Integration and Attribution

The Buzz at eTail West this year was all about data integration and attribution, and marketers today are growing increasingly concerned with bridging the gap between the on and offline worlds.

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home furnishing retails omnichannel room to grow
Room to Grow: The Current Status of the Home Furnishing Marketing Mix

How are home furnishing retailers overcoming the omnichannel challenges of today and where is there still room for them to grow?

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Upcoming Events

ACMA 2015 National Catalog Forum

April 7-9, 2015

Washington, DC





news roundup

Pinterest plans multi-pin carousel


Facebook launches ad manager app

 

Google to expand mobile-friendliness as ranking signal

 

Facebook launches Dynamic Product Ads

 

LinkedIn expands display network

 

Criteo buys Datapop

 

Facebook relaunches Marketing Partner Site

 

Too many prospects could lead to problems

 

FCC releases Net Neutrality protection rules

 

 

 

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