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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

June 2014 View Online
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featured story
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back to school study
Back To School Already

Our 2014 Annual Back to School Report explores the trends that will drive the year’s second biggest shopping season. According to the study, which spotlights major retail brands from Amazon to Apple within retail, electronics and school supplies, paid and organic search is evolving in a more visual direction where Facebook still rules social media, but image-sharing apps are shaping the future of social in relation to consumer shopping. Highlights from the report include:

  • Amazon rose to the position of #1 paid search advertiser in 2013, translating to Amazon getting the top share of clicks for generic backpack terms, and being neck-and-neck with Apple for clicks on computer, laptop and tablet terms.
  • Pinterest is launching paid Promoted Pins for top Back to School brands Target, Gap and Old Navy.
  • Consumer spending is higher online than offline with 37.3% K-12 and 37.1% college students buying through e-commerce.
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pmd povs
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duck duck go relaunch
Privacy Engine DuckDuckGo has Relaunched – Do Searchers Even Care?

Privacy is now top of mind for all major search engines, but one – DuckDuckGo- seems to be beating out even Google in this regard. In the wake of the “Right to be Forgotten” and “Keyword Not Provided” announcements, Google is following in this new search engine’s footsteps as consumer demands for privacy heighten.

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internet trends report
Actionable Content Marketing Insights from Mary Meeker’s 2014 Internet Trends Report

Covering key Internet trends with a status update on tech stocks, education, and healthcare, the report highlights how technology is driving the re-imagination of pretty much everything and as mobile usage continues to go up, we are still in the early innings of screen and video growth. Our own content expert offers her insights on how consumer demand for social content, quick consumption and mobility will redefine the content marketing landscape.

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google artificial search queries
Artificial Search Queries

Google’s search partners represent a slew of opportunities to effectively target customers across the internet, not just on Google’s SERP. However, the trick is to figure out exactly how to target outside of the AdWords interface. Our artificial search queries deep dive offers insights as to how optimizing, and humanizing, artificial search queries on Google partner sites can lift CTR and impressions.

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company blog

2 out of 5 Consumers Prefer to Read Original Content Directly from A Company Blog

The Case for Original Content: Consumers are growing increasingly dependent on branded content, and brand blogging is evolving from novel to essential in order to stay relevant among consumers. Original content not only drives traffic and impressions but also brand equity.

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404 error opportunity found
How Do You Handle Products that Are Out of Stock?

404 page not found errors are frustrating and can ruin the customer experience, so why is Google recommending them for large ecommerce retailers? Not surprisingly, error messages do not facilitate positive user experiences. For retailers, error messages are missed opportunities as brands likely have alternative products that may have sufficed in lieu of the original, but go unnoticed due to the error message.

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ux four of a kind
Beating the House with a Full UX Hand

Counting cards, or finding a way to strategically beat the table at its own game, is comparable to some of the User Experience strategies and philosophies deployed by product creators. Through testing and research, product creators are forced to step outside of their own ideas and allow the research to dictate the end result. Our UX experts offer their insights on why UX Testing is the safest bet you can make in the product design and development process.

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Upcoming Events

Shop.org

Sept 29 – Oct 1, 2014

Washington State Convention Center

Seattle, WA

 

 


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digital news roundup

Apple launches new programming language, Swift, at WWDC


iOS 8 coming soon


Apple awards Spotlight Search to Bing

 

Google reaches settlement over Gmail privacy lawsuit

 

Facebook moves away from third party News Feed updates

 

Mobile growth highlighted in 2014 State of the Internet

 

Yahoo set to launch YouTube competitor

 

Facebook tests new Cards feature based on check-ins and related user content

 

Promoted Pins enter test phase across desktop and mobile

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