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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

July 2015 View Online
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featured story
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Lighting football
New! Moments in Time APIs: Sports and Weather Data

Imagine having the ability to leverage a live sports or weather feed that tells you how to adjust your bidding, and what ad to trigger, all based on real-time events…PM Digital is bringing a new kind of hyper-relevant, real-time advertising to clients’ programs through our innovative “Moments in Time” API’s: Sports Data and Weather Data. With a combination of defined key moments, live data feeds and our proprietary algorithmic optimization technology, we can achieve better value in campaigns and stronger overall brand awareness.

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insights + povs
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big data crystal ball
What’s Next for Big Data?

Big Data has very much been an overused buzzword of the last few years. Everyone talks about it; the concept of what it is, and what it’s not, and how critical it is. As marketers and advertisers, it’s abundantly clear that it’s vital to us, and we all continue to invest in acquiring more and more data in order to make better decisions. But do marketers really understand and realize the full potential of this data? How do we distill past the noise, and make it actionable? What’s next?

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narragansett beer cans
How Narragansett Beer Rebuilt Its Brand with a Meager $100,000 Media Budget

It’s not often that a 125-year-old brand can reinvigorate itself without a complete reinvention. But that’s what Narragansett Brewing Company has been able to do through its ‘guerilla-style’ word of mouth marketing. Senior VP of Creative Strategy, Roy DeYoung, explains, “When a historic, regional brand seeks new markets, many of them have huge success in the first wave of cult-like appeal. The story, the mystery and, in the case of Narragansett, the traditional America … and nostalgia we all long for makes it a favorite—at a great price point.”

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twitter on mobile phone
Here’s How You Can Leverage Twitter’s Two Latest Moves

Twitter is making strides to earn credibility and greater authority within the social space, particularly in letting advertisers know they are, in fact, a platform worthy of advertising investment. After a fairly long lull in any major product or platform change since its inception, initiatives like Project Lightning, auto-play video ads, and now a fresh mobile advertising platform brighten the network’s future. How can marketers be leveraging Twitter’s recent moves? Read more from Toni Box, Senior Director of Social Media and Content.

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donor profile pics
Bridge Conference Series: All Donors Are Not the Same

In nonprofit marketing, it’s our goal to approach each prospect or donor with personalized messages; however, we often too closely focus our efforts solely based on his or her transactional value (i.e. the dollar amount of the donation). But today, with access to data like household income, lifestyle, geography and other general demographic info, we have the opportunity to create more relevant, valuable forms of communications with different audiences. By looking at the donor through a fine tuned lens, we can develop better retention strategies from the beginning.

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mobile purchase in store
From Mobile to In Store: Measure Direct Impact of Mobile Ad Spend

Gauging the ultimate effectiveness of mobile ads has become a bit of a challenge for marketers today. While the consumer has embraced mobile as a central mode for communicating with brands, it is much more difficult for marketers to completely understand mobile attribution. Today, advancements in tracking technology have allowed us to better identify correlations between mobile ads, foot traffic and in store conversions. How will retailers leverage these tools? Read thoughts from Senior VP of Paid Digital Media, Valerie Davis.

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SEO balance beam
Agile SEO Management: 5 Tips for Agile SEO Practice

In today’s environment, agile SEO management has to become not only a process, but a practiced mentality. The ability to anticipate and prepare for changes is the key to being successful in the search world of today – think of NHL Hall of Famer Wayne Gretzky’s quote about skating to where the puck is going to be, not where it has been. To get your teams thinking with an agile mindset, we recommend you focus on these top themes.

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Upcoming Events

New York Nonprofit Conference

August 4-5, 2015

New York, NY





news roundup

Google, Facebook and Amazon: The New Digital Era Begins Now


7 Actionable Web Design Tips

 

A Mid-Year Check-In On 2015 Marketing Predictions

 

5 Ways Brand Marketers Can Innovate With Analytics

 

Winning the Shopping Micro-Moments

 

4 Reasons To Choose Direct Mail Marketing Over Email Marketing

 

Spending on Search Ads Just Keeps Growing

 

Google AdWords adds cross-device tracking to its display ad conversion data

 

 

 

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