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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!
July 2014 View Online
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featured story
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world cup social media infographic
Social Media at the 2014 World Cup
The 2014 World Cup champion has officially been crowned. Through the upsets, injuries, heroic saves, and even bites, the most consistent player at this year’s World Cup was social media. The world turned to Facebook and Twitter to support their players, promote their opinions, or in the case of Brazil fans, voice their despair. The 2014 tournament had a decidedly different feel from past events thanks to social media’s growing role as a key influencer and facilitator of our daily interests and behaviors. Even the fans who couldn’t make the trek to Brazil to support their teams can feel a part of the games through Twitter and Facebook’s real-time conversations and user-generated engagements. Our pre-Cup social infographic takes a look at some of the key players and countries in this socially-driven sporting event.
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pmd povs
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google eyes privacy or pr
Keyword Not Provided in Google AdWords – Privacy or PR?
Google confirmed in April 2014 the transition of AdWords (paid) query referral data to “not provided”, and despite initial panic, most savvy search marketers realized the AdWords “not provided” change was fairly inconsequential, as it primarily impacts those who use external analytics (and not AdWords) to track their campaign performance. Given the existence of the search terms report in AdWords, both query and keyword information is still available to advertisers. Even for those using third party analytics applications to report incoming AdWords activity, there’s another reason why it’s fairly inconsequential: while the precise consumer search query is not going to be passed along, the AdWords keyword associated with the triggered ad is still available. So with this fairly simple workaround, was the change driven to help Google’s PR efforts amid growing privacy concerns?
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world cup ad dollar sign
Is the World Cup Still a Pay to Play Game?
Social media, predominantly Facebook and Twitter, have changed major sporting events, including the World Cup. Not only do both platforms provided real-time results and analysis to help fans from every nation feel as though they are in the trenches in Brazil, they have also revolutionized the advertising battles. While previously the annual FIFA fees were deemed strong brand investments due to the global returns from such visibility throughout the month-long tournament, now brands may question the necessity of such a hefty sponsorship price tag when they may be able to reap the same brand equity benefits from social media alone.
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birthday email
Thoughtful Transactions and Customer Interactions
Customer-triggered emails, while not known for eliciting high conversion rates, can help brands engage with consumers beyond sales and subsequently, forge long-term customer loyalty. These emails including Birthday messages, welcome series, shipping confirmation and post-purchase messages just to name a few, serve as near-guarantees for impressions, so why not use these higher open rates as an opportunity to upsell products and other social channels? There is a lot of opportunity with customer-triggered messages for more thoughtful upselling. The brands that take the time to continue to facilitate customized conversations with current or prospective customers will likely reap the benefits farther along the customer journey.
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pm digital and bloomreach
PM Digital Partners with BloomReach to Increase Relevancy & Efficiency
PM Digital is pleased to announce we are now certified BloomReach partners, trained to implement and manage BloomReach’s technology within our clients’ SEM and SEO campaigns. This certification will not only allow our team to manage and report on the landing pages generated by their system, but it will also allow our team of experts to actively create landing pages based on our unique understanding of our clients’ audiences. These customized landing pages will help brands optimize their product catalogs to match what consumers are seeking across both SEO and SEM channels.
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Upcoming Events
Shop.org Sept 29 – Oct 1, 2014 Washington State Convention Center Seattle, WA      
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digital news roundup
Google introduces new AdWords Editor to support shopping campaigns   Pinterest rolls out Follow option for branded pins   Facebook tests ‘related videos’ feature to push video content   Android on track to outpace every windows and iOS device by 2015   FTC sues Amazon over in-app purchases   Google unveils Gmail API   Microsoft enhances encryption capabilities   Google offers domain registration   Knowledge Graph evolves for How-To queries
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