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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

January 2015 View Online
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featured story
shadow closing
Will Closing Mean Google will be More Successful with Semantic Data?

Google recently announced the closing of their community-curated semantic database,, by mid-2015. We explored what implications this retirement might have on the future success of their semantic goals.

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insights + povs
the universe solution
Improve Program Performance, Lower Costs and Expand into a Viable Universe

As audience development initiatives continue to gain traction in 2015, it’s important to acknowledge the next step in your organization’s growth cycle and leverage insights with the implementation of a Universe Solution.

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facebook clamps promo posts
Facebook Set to Clamp Down on Promotional Posts

Organic reach is already on the decline, and starting this January overly promotional posts will see even greater diminishment within News Feeds.

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2014 logo redesigns
Flat is the New Black in Identity Design

2014 was packed with brands looking to refresh their overall image through a logo redesign. Here is a look at the redesigns we loved, liked and would have left alone.

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facebook video vs youtube
Watch out YouTube

Facebook has come one step closer to overtaking YouTube for video supremacy as Facebook page owners now rely more on the network’s video player than YouTube.

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chris paradysz on mashable - tv trends
6 Trends Redefining the Way We Watch Television

From social media to mobile streaming, television as we know it is rapidly changing. PM Digital CEO, Chris Paradysz, offered Mashable his thoughts on the trends that will shape the future of television consumption.

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oil prices falling, gdp rising
Falling Oil Prices, Rising GDP

The U.S. GDP is forecasted to experience its strongest year since 2005 with a .2% GDP increment as a result of lower oil prices, increased consumer confidence and strong employment outlooks.

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#givingtuesday 2015
Getting the Most from #GivingTuesday – A Look Ahead to Next Year’s Big Day

2014’s #GivingTuesday generated a 45% YOY donation increase. Here’s our sneak peek at how to make 2015’s #GivingTuesday even more successful for your organization.

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paid search holiday wrap up
Holiday Wrap Up: The Gift to Retailers this Holiday Season

Consumers were not the only ones to receive gifts this Holiday Season; retailers enjoyed Paid Search revenue growth throughout the season boosted by strong numbers on Cyber Monday, Black Friday and Green Monday.

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Upcoming Events

PIMA 40th Annual Meeting

Jan 29 – Feb 1, 2015

Marco Island, FL

eTail West

Booth #504
Feb 17-20, 2015

Palm Springs, CA

Washington Nonprofit Conference

Feb 26-27, 2015

Washington, DC

SMX West

March 3-5, 2015

San Jose, CA

news roundup

3-D printing’s potential impact on nonprofits

Hearst invests in new print title for 2016


USPS to provide rate estimates


Girl Scouts take their signature cookies online


Microsoft announces cross-platform advertising for MSN apps


GM turns cars into mobile search engines


WhatsApp hits 700 million users


Twitter preps native video feature


Jet prepares to challenge Amazon


Twitter can help predict future TV ratings


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