Paradysz + PM Digital eNewsletter February 2016
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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

February 2016 View Online
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featured story
pm digital and netbooster
Top Performance Driven Marketing Agencies, PM Digital and NetBooster, Join in Strategic Global Alliance

PM Digital has entered into a new strategic partnership with European and Middle Eastern-based digital performance agency, NetBooster. Together the two agencies will have a combined international presence of 25 offices, 800 employees and 250 leading brands worldwide, representing one of the largest independent agency networks in the world. PM Digital and NetBooster share a strong heritage of delivering performance and data-driven marketing solutions, and will now work to provide a comprehensive integrated and global approach to their brands.

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insights + povs
esurance #passiton
With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What’s more, the brand chiefly leaned on Twitter—not Facebook—to accomplish its feat. But did the sweepstakes “cheapen” brand engagement? PM Digital’s Senior Director of Social Media & Content Services, Toni Box, shares her insights with Advertising Week.

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budweiser cheese dip
Budweiser Uncaps Party-Worthy Super Bowl Recipes Via Sponsored Social Ads

Budweiser amped up its social strategy ahead of this year’s Super Bowl by rolling out sponsored ads on Facebook that featured recipes for beer-inspired party snacks. Mary Beth Keelty, CMO of PM Digital, shared, “This kind of strategy sets the foundation for longer-term relationships with consumers post-event, which is a key element in building brand advocacy.” Read more of her thoughts in Mobile Marketer.

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affiliate marketing
The Evolution of Affiliate Marketing: Where We Are Today

Affiliate marketing is evolving, and becoming more critical to the overall strategic marketing mix. According to Forrester, the affiliate industry is poised to grow to $4.5 billion by 2016, and research shows that shoppers who begin their search on an affiliate site spend slightly more than in other places online. Take a look at our insights on where affiliates are today, and why it’s a channel you should be investing in.

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plas expanding
Google’s Latest Real Estate Play: A Test on PLAs

What might happen to Click Through Rates (CTRs) if Google were to present shoppers with not five, but sixteen Product Listing Ads, all on one results page? It’s a question that a lot of marketers are asking, as news of Google’s latest real estate test focused on PLAs recently hit the search and marketing trades. Read this blog on what the impact might be if Google standardizes this test in the Google Shopping landscape.

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add to cart for price
Ever Run Into This PLA Problem? We’ve Got a Few Solutions For You

If you’re in the ecommerce game, you’re likely familiar with the Minimum Advertised Pricing (MAP) policy shared by manufacturers and retailers. And while there are some quick fixes to the issues that arise around MAP products, it’s important to recognize the impact these decisions have on your overall strategy. Read more about the solutions that help marketers to follow Google’s policy, while also keeping a strong relationship with their manufacturers and customers.

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Brands Social Index
PM Digital’s Social Index

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here. If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email

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Upcoming Events

eTail West

Feb 22-25, 2016

Palm Desert, CA
Booth #504

news roundup

It gets better: How digital media will improve in 2016

Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years


Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue


Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year


10 Ways the Content Marketing Landscape Will Shift This Year


5 Steps to a Winning Display Advertising Strategy


Email Analytics Could Benefit From Data Visualization


Virtual Reality Is an Immersive Medium for Marketers




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