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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

February 2015 View Online
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featured story
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winter weather social tips
How to Leverage Winter Weather to Drive Sales: Search and Social Tips

Weather can impact retail – both bricks-and-mortar and ecommerce – in distinct ways, ranging from significant increases in online traffic (shopping research) to an influx of interest on specific weather-related products. Brand marketers can proactively prepare for weather-induced increases in online traffic through altering search, display and social campaigns.

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insights + povs
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omnichannel first step
Taking the First Step Along the Omnichannel Journey

Want to move ahead in the journey toward omnichannel? Adopting a Universe Solution may be your best first step.

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rachel lindteigen article for search engine land
Franchise Frenzy

Want to cut through the competition? Our Senior Director of SEO/Content, Rachel Lindteigen, offers Search Engine Land her insights on distinguishing franchises through local targeting and content customization.

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twitter and google partnership
Twitter Flies the Nest

With a new Google partnership and the expansion of promoted tweets, Twitter is aggressively targeting Wall Street growth concerns.

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paid search infographic
Paid Search Holiday Recap Infographic

Already planning for Holiday 2015? Our Paid Search Holiday Recap Infographic offers a breakdown of paid search and ecommerce performance over the 2014 Holiday season to help you get in front of possible ecommerce performance trends for next season.

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google update - mobile
Latest Google Update – Not Penguin, Not Panda

Google rolled out an update this month that, despite initial speculations, was not Penguin or Panda. So if not Penguin or Panda, then what? All signs, including warning signals from Google, point to mobile.

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google learning curve
Google’s Learning Curve

Did you know 15% of all daily searches are brand new searches? Believe it or not, Google still faces a learning curve.

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google event markup
Event Markup – Google Knowledge Graph’s Newest Expansion

Google’s long-anticipated Knowledge Graph update focuses on the integration of event information. Integration of Knowledge Graph features, like event information, is just the latest move by Google to re-cast its service from a search engine to a solutions engine.

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pinterest & kosei
Pinspiration Meets Conversion with Kosei

Pinterest has always viewed itself as a social search engine, and their acquisition of product discovery startup, Kosei, validates that claim. Powered by Kosei, the platform’s product discovery offering will be mapped out by product relationships.

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jc penney brings back catalog
What’s Old is New Again: The Catalog Makes a Comeback

JCPenney shocked the retail world when they resurrected their catalog from the dead. In 2009, JCP felt that their catalogs were no longer serving their brand needs, and began to phase out production. But now it seems as though they’ve realized just how valuable print media is to overall growth – both off and online.

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social profiles in google serps
Search Meets Social

Think Google+ doesn’t matter? Think again. If brands are not taking advantage of Google’s social network they will be missing out on valuable SERP real estate thanks to Google’s latest Knowledge Graph updates.

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twitter predicts tv ratings
The New TV Review

Nielsen’s recent study, Must See TV: How Twitter Activity Ahead of Fall Season Premieres Could Indicate Success, reveals that tweets are indicative of a show’s impending success or failure, and should be leveraged as valuable data signals.

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Upcoming Events

SMX West

March 3-5, 2015

San Jose McEnery Convention Center
San Jose, CA

 

*Our Senior Director of SEO/Content, Rachel Gordon Lindteigen, will be speaking in the panel Creating Dazzling Content & Ensuring It’s Seen: Step By Step From The Audit To Analytics on
Wednesday, March 4 from 9:00-10:15am.


Nonprofit Technology Conference

March 4-6, 2015
Austin Convention Center

Austin, TX


directXchange by NEMOA

March 11-13, 2015

Renaissance Boston Waterfront Hotel
Boston, MA



news roundup

USPS requests postage rate increases


Facebook targets TV ad spend

 

Sponsored donations expected to rise 4%

 

Pinterest tries to appeal to male demographic

 

Facebook to target fake news in the News Feed

 

comScore launches Industry Trust programmatic initiative

 

Google introduces new locale-aware crawl configurations

 

Facebook introduces new Atlas partners

 

Sharethrough targets Yahoo and Facebook through programmatic native ads

 

Facebook unveils location-sharing tool, Place Tips

 

Twitter to serve paid tweets to partner sites and apps

 

Time Inc. introduces programmatic for print

 

Facebook to expose relevance score for ads

 

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