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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

February 2014 View Online
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featured story
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google comscore deal
Google’s comScore Deal Bakes Brand Ad Measurement into DoubleClick
As video begins to play a greater role in brand strategy, brands are looking for opportunities to measure their efforts in real-time. Reach and frequency metrics for display and video campaigns will now be integrated into Google’s ad server, DoubleClick, through the search engine’s recent collaboration with comScore. Although the initial rollout only accommodates desktop measurement, Google is looking to expand these capabilities to mobile later this year.
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pmd povs
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cse and pla enhance performance
Comparison Shopping Engines and Product Listing Ads: How Aligning Your Campaigns Enhances Overall Performance

Although more online shoppers trust SERP results, due to PLAs and their extensions, CSEs should not be abandoned. Instead, retail marketers need to change the way they approach comparison shopping with an emphasis on its supplementary benefits to online search shopping. Effective management of CSEs can unlock opportunities on the SERP.

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super ads
Most Valuable Ads 2014

Our Creative Director weighs in on this year’s most effective Super Bowl Ads, and while the Budweiser puppy was cute, he doesn’t make the cut. T-Mobile, Wonderful Pistachios and Axe were able to achieve that laugh-out-loud moment, strike a believable and emotional chord, and display their offer in a very compelling way.

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social media at sochi olympics
Going for the Gold: Social Media at the Sochi Olympic Games

The 2010 games in Vancouver were the first Olympic Games impacted by social media. In four years, social media has grown in both scale and influence, and each major social network is poised to generate global engagement throughout the course of the games. Our social expert offers a deeper look at the growth of social networks in four years, and the potential they have to ignite insight and interaction during the Sochi Olympic Games.

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flipboard vs facebook paper
Your New Morning Ritual: Flipboard vs. Paper

Facebook celebrated its 10th Anniversary with the release of its first standalone news app, Paper. The launch of the news curation app drew immediate comparisons to Flipboard for both purpose and design, however, Paper adds a social twist.

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paradysz pmd creative website
Paradysz + PM Digital Creative Launch Responsive Website

Paradysz + PM Digital Creative launched new responsive website featuring the group’s wide range of client work spanning ecommerce, social media, direct response and web development.

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social media olympic sponsors
How Brands are Competing for Olympic Gold

Let the Brand Games begin! Our content expert takes a look at how sponsors are integrating social channels into their Olympics content marketing strategies.

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Upcoming Events

eTail West

March 3-6, 2014

JW Marriott

San Antonio, TX

 

Heading to eTail West? Be sure to stop by booth #413 and say hello!


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digital news roundup

Google wins display revenue as advertisers compete for early Super Bowl views


Facebook officially rolls out Custom Audiences


Foursquare to power location and context layers for Bing’s platform

 

Google updates AdWords conversion tracking, adds new search funnels in attribution modeling tool

 

Facebook partnership with SecondSync analyzes TV chatter on the social network

 

Connected devices on track to surpass 6 billion units in 2014

 

Yahoo-Yelp to Partner on Local Search

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