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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

December 2014View Online
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featured story
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LUXE 2014
2014 Trend Report: Luxury Brands Online

Our annual luxury study, created in partnership with Experian Marketing Services, looks at digital offerings and year-over-year growth for 70+ luxury apparel brands, ranging from Louis Vuitton to Stella McCartney. The study uses site visits, brand searches and social reach as proxies to assess growth and consumer engagement. While luxury brands represent a significant business sector, they also provide insight into what it means to create a captivating and resilient brand experience.

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pmd povs
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grey thursday
‘Twas the Start of the Holiday Shopping Season

Consumers are well aware that Black Friday is no longer the official start to the Holiday season. Consumers were ready for Thanksgiving shopping and took advantage of the major sales kick-off on Thursday this year.

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black friday
Let it Rain, Let it Rain, Let it Rain…Black Friday: The Revenue Rainmaker

Black Friday is one of the most critical shopping days of the year and is often seen as a retail event, with consumers making a day out of hitting the sales. But Black Friday is increasingly becoming just as important for online retailers as its digital counterpart, Cyber Monday. This year, retailers saw a 20% YOY increase in online sales, setting the most important ecommerce season off to a very good start.

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cyber monday
Growth Slows on Cyber Monday but No Complaining – Sales Were Up 18%.

Following a notable start to the Holiday season on Thanksgiving and Black Friday, the stakes for Cyber Monday sales were at an all-time high. Our full performance recap offers a look at the momentum Cyber Monday rode after a particularly mobile-focused Black Friday and Holiday weekend.

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green monday
Green Monday Takes the Bronze

Green Monday hasn’t become part of the everyday lexicon for shoppers the way that Black Friday and Cyber Monday have, but for both PM Digital’s retail clients and ComScore, it’s among the highest sales days of the Holiday season.

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product ads
2014 Holiday Season to Date

Last Holiday, PM Digital reported that impressions were down 2% across our clients for the entire season. We cited the big reason for this was the “Amazon-effect.” This season, however, Google and Bing came prepared to combat Amazon by doubling down on product ads.

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holiday action
Black Friday/Cyber Monday 2014: Where’s the Action?

Dedicated programmatic partners have been gaining steam in the last 12 – 24 months, and advertisers have been jumping on their band wagons with full enthusiasm. According to eMarketer, 2014 has seen the most dramatic growth and expansion in programmatic advertising. Our paid media experts offer their insights on how this uptick in programmatic media is contributing to retail performance this Holiday season.

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2015 strategic planning guide
2015 Strategic Planning Guide

From semantic search to omnichannel ecosystems, our 2015 Trend Guide draws upon the insights of Paradysz+PM Digital experts and leaders to offer a comprehensive look at the trends and emerging technologies that will shape marketing performance in the coming year.

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digital news roundup

AdWords for video expands to include YouTube analytics


Facebook brings Graph Search to mobile


Microsoft Office now integrates Bing insights

 

Instagram now boasts more active monthly users than Twitter

 

Google names the 5 factors of ad viewability

 

Yahoo to surpass Twitter in mobile ad market share

 

Apple’s iAd now open to programmatic buying

 

Social surpasses search as top driver for referral traffic

 

 

 

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