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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

August 2015 View Online
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featured story
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cmo.com with Chris Paradysz
Role of Agencies Shifting From Tactical Execution to Strategy

A rumor is going around marketing these days that says the agency is dead. While this is certainly not the case, there is something to be said about how the role of the agency has shifted over the past few years, as clients get more sophisticated and begin to source in house talent. PM Digital CEO, Chris Paradysz, explains, “A combination of innovation, agility, and sophistication to scale is an important theme for how agencies will ultimately survive this evolution.” Read more about the critical role of the agency partner in CMO.com

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insights + povs
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google alphabet
Google’s Alphabet Ties Everyone to a ‘More Singular Cause’

Over its fairly short lifespan, we’ve seen explosive growth from Google, and a unique dedication to the tech-driven, disruptive mindset that will bring forth innovation far beyond the advertising and search business. It seems that the ‘slimmed down’ Google can now focus on, what we as marketers have known to be its core business; while conversely, key Alphabet executives can continue to push progress in the tech giant’s other lines of innovation and products. Read what our CEO, Chris Paradyz, had to say about the transformation into Alphabet Inc.

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back to school
How to Kick it Into High Gear for Last Weeks of Back-to-School

While full-scale campaigns have long been executed, it’s not too late for retailers to kick it into high gear during the last few weeks of the back to school retail season. By sharpening the focus on needs of individual customer segments, brands can finish strong with fine-tuned, personalized campaigns that win consumer appeal. Here are some tips and trends for optimizing your campaigns throughout these last days of summer.

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content strategy roadmap
Are You Leveraging the Content Strategy Roadmap to Capture a Deeper, Strategic View of Every Channel?

Brands have always needed a way to convey information, to tell their stories and to connect meaningfully with consumers. Today, some may call that content marketing, while others may simply recognize it as the marketing we’ve always done, and will continue to do. Regardless of which camp you’re in, the days of optimizing for channel-specific engagement are long over. Content roadmaps are now informing strategies in every part of the marketing organization, and are allowing us to implement a critical audience-first mindset for increased program success.

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universe solution
Live! From the New York Nonprofit Conference – Hosted by the DMA Nonprofit Federation

It’s clear that Direct Mail has evolved tremendously alongside the introduction of additional channels and the proliferation of big data and analytics. Today, nonprofit marketers have the opportunity to mail smarter by investing in alternate methods of list sourcing and DM campaign management. Jaime Strom of Paradysz + PM Digital and Rob Reger of Epsilon introduced the Universe Solution to New York Nonprofit Conference attendees. Read more about the opportunities for innovation in this recap of the conference session.

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wordpress
What WordPress Plugins Do I Need?

With so many WordPress plugins available, it can sometimes seem impossible to choose the right ones. Clients often ask us which WordPress plugins they need for their sites. Luckily, several of them come free, which allows you to test them in trial and error to see which ones work best for you and your end users. We’ve analyzed a list of our top five WordPress Plugins, including Yoast SEO, Updraft, Contact Form 7, Akismet and WP Super Cache. Read why each of these plugins are critical for your blog’s success.

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UX spotlight
For Analytics that Illuminate, Explore the User Experience

While analyzing the User Experience is critical to customer acquisition, retention and overall sales growth, it’s not very common to find a clear summary of UX within the typical recurring dashboard reports that marketers use to assess performance. Though it may be more difficult to quantify, observing the User Experience and customer behavior may be the key to discovering which new questions to ask of your data.

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Brands Social Index
PM Digital’s Social Index

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here. If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmdigital.com.

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Upcoming Events

WWD Digital Forum

Sept. 16-17, 2015

New York, NY


Shop.org Digital Summit

Oct. 5-7, 2015

Booth 1115
Philadelphia, PA



news roundup

How Do Shoppers Decide Between Brick-and-Mortar Retailers?


Google’s ‘Mobilegeddon’ Still Impacts Mobile Sites’ Optimization

 

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

 

Google is Now Alphabet. Here’s Why it Had to Evolve

 

Amazon Tweaks Ads On Its Site, in Possible Challenge to Google

 

Data Forces Marketers to Bring In External Partners

 

Facebook Ups Ad Features, More Controls For Advertisers

 

What Makes A Brand Cool?

 

 

 

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