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PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!
August 2014 View Online
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featured story
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holiday 2014 prep checklist
Holiday 2014 Prep Checklist
The only thing consistent about the Holiday shopping season is it’s never too early to start preparing. Having your ducks in a row is more important than ever if you want to take full advantage of every day and make the most of the short season. With less than four weeks until the unofficial start of Holiday Planning Season, we’ve put together a checklist of must-have’s and must-do’s to help you and your team get ready for the busiest online shopping season yet. While this list is by no means comprehensive, we think it’s a good start to get your team’s wheels turning before it’s too late to make any major changes.
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pmd povs
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designed for seo
Designing for SEO
What does it mean to design for SEO? Designing with SEO in mind is primarily about balancing user experience and brand goals with the SEO “needs” of search engines. While it does take into consideration indexation, placement of text and navigation structures it also involves much more informed decisions about coding and information architecture.
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luxury brand coupons
Extreme Luxury Couponers
Luxury and discount do not usually go hand in hand. However, with the success of coupon affiliate sites more luxury retailers and multi-brand stores (like Nordstrom and Neiman Marcus), are depending on these sites to drive sales and expand brand awareness.
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facebook save
Scroll Now, Save for Later
As Facebook users are plenty aware, it can be hard keeping up with all the content flowing through News Feed at any given time. And of course, not all posts from a user’s friends or pages they like are going to make News Feed – organic reach of brand-page content is down to 6% and could keep falling. To solve this issue, Facebook has launched a new ‘Save’ feature to help users collect and store valuable content within the Facebook platform.
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user experience
Making the Case for UX
Despite its status as a buzz phrase, the term UX is really just the process of understanding and influencing how and why audiences use products. If brands want to better resonate with their target consumers they must be willing to ask the right questions and apply the answers. DealNews, a daily deals website prioritize their User Experience and through this process were able to gain heightened insights into their consumers’ perceptions, and subsequently enhance their site experience.
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share coke bottles with names
Connecting through Coca-Cola
Coca-Cola’s all inclusive summer campaigns took social offline and into the real world. From their Everyone’s Invited World Cup campaign to #ShareaCoke and Tweet a Coke, each of Coca-Cola’s recent social forays have been a celebration of community and demonstrated the power of personal connection.
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instagram ads
Instagram: Consumers Aren’t Loving It…Yet
As Instagram prepares to open its advertising platform to the masses, the most recent McDonald’s sponsored campaign (and consumers’ less than favorable reactions) poses an interesting challenge for the social network.
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Upcoming Events
WWD Digital Forum Sept 16-17, 2014 New York, NY   Shop.org Sept 29 – Oct 1, 2014 Washington State Convention Center Seattle, WA    
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digital news roundup
Gmail relocates Unsubscribe links Google launches News Publisher Center Google prioritizes secure sites   Instagram users speak out against sponsored content   Google rolls out dynamic sitelinks   Twitter doubles Q2 ad revenue   Foursquare pivots from check-ins with Expertise initiative   Pinterest targets designers with Icebergs purchase  
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