Paradysz + PM Digital eNewsletter April 2016
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Paradysz + PM Digital’s monthly newsletter is designed to help you stay informed on the breaking topics and issues that drive our discussions every day. Additionally, we’ve also gathered some of our own insights from Paradysz+ PM Digital’s thought leaders, and we hope you will find the content to be relevant and beneficial. Enjoy!

April 2016 View Online
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featured story
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wwd interview with chris paradysz
Luxury's Position in a Changing Consumer Market, and "Why" it Matters

With a confluence of factors reshaping both retail and consumer behavior, the luxury sector in particular has needed to transform itself to align with digital innovation and the expectations of today’s luxury shopper. In this exclusive interview with Women’s Wear Daily, PM Digital CEO, Chris Paradysz, discusses the important nuances of the luxury shopping experience, and how luxury brands and marketers must carry them over into the digital ecommerce environment.

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insights + povs
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NTC 2016
Insights from NTC '16: Unlocking the Key to Social Listening

As we look back on this year’s Nonprofit Technology Conference (NTC), social media engagement was extremely top of mind for nonprofit marketers. More specifically, social listening has evolved into an invaluable tool that allows nonprofits to authentically tap into their constituents’ networks, improve campaign performance and reach new audiences through key social influencers. Read more about unlocking the key to listening on social.

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custom stamp
Direct Mail in a Digital World: From Customization to Long-Term Value

There’s already something uniquely personal about 1-to-1 direct mail marketing, but when you layer your strategy with custom audience building, you gain the opportunity to personalize the experience even more. As marketers continue to bridge the gap between digital and offline, the ability optimize your direct mail performance requires a complete picture of your customers’ behavior.

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google Gtin
GTIN Requirement Deadline for Google Shopping Feeds Right Around the Corner

If your products have an assigned Global Trade Item Number (GTIN), Google is requiring that you provide it in your data feeds, and you have until May 16th to do so. GTINs allow Google to locate products sold from multiple retailers, ensuring that the correct information is displayed to searchers when browsing Google Shopping. If you’ve got questions about the new requirements, ask them now!

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whitecup challenge
Top 5 Reasons a Brand's Social Strategy will Fail in 2016

With the rate of change in the social media landscape, today’s “next frontier” could be tomorrow’s old news, and if the thought of getting left behind hasn’t yet crossed your mind, you’re likely already at risk for missed opportunities. Take a look at these top five threats, that if not addressed, may seriously prohibit you from achieving the social media success and engagement you need this year.

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instagram fashion
More Influencers, Fewer Posts: How Instagram's Algorithm Will Affect Fashion Brands

The heyday of organic reach for brands on Instagram is over. With a new algorithm going into effect, self-promotional posts will carry less weight than quality, genuine and engaging ‘grams. A better understanding of your audience will need to be the main priority as the Instagram feed changes, and tapping into influencer networks will become a strategy you’ll likely want to invest in.

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Brands Social Index
PM Digital's Social Index

Are you featured on our Social Index? Each month, we release a Social Index that tracks over 400 of the top online retailers. To get a preview of the month’s index, click here. If you’d like your brand to be included in the ranking or if you’d like to add colleagues to the monthly distribution list, please email marketing@pmdigital.com.

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Upcoming Events

Kenshoo's K8 Summit

April 26, 2016

Half Moon Bay, CA



Upcoming Events

View the Latest
Social Index Here




news roundup

Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads


As Marketers Take Control of Ad Tech, Complexity Follows

 

Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds

 

Retooling mail optimization: how real-time actions put direct mail back into fashion

 

The 4 Cs: A recipe for precise remarketing campaigns

 

Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World

 

Teens and Millennials Prefer Ecommerce on Email

 

Facebook's Live Video Effort Entices Media Companies

 

 

 

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