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Welcome to PM Digital’s first monthly, agency newsletter. Every month we will circulate a round of the latest opinions and articles to help you stay informed on the same breaking topics and issues that drive our discussions every day. Additionally, we’ve gathered some of our own insights from PM Digital’s thought leaders, and we hope you find the content to be relevant and beneficial.

November 2013 View Online
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featured story
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fbx doubleclick
Facebook Exchange Opens to DoubleClick Bid Manager
Facebook has granted Google DoubleClick access to their highly coveted inventory. Now, through your DoubleClick bid manager, you can purchase Facebook Exchange real estate without having to go through a separate Demand Side Platform. The Facebook Exchange and DoubleClick partnership is set to roll out in the next few months.
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pmd povs
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google hummingbird
Google Hummingbird (Fast and Furious or Just Humming Along)

Still not really sure what Google’s Hummingbird algorithm means for you and your brand? Richard Chavez’s insights into Google’s latest Algorithm breaks down Hummingbird’s enhancements and offers key tips to ensure that your brand maintains strong share of voice, traffic and conversion performance in this new search environment.

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performance bike
Google’s New Enhanced Campaigns – Feature-Rich but Are We Paying a Premium?

Enhanced Campaign’s feature-rich additions like,Extended sitelinks, image ads and offer extensions help to maximize an ad’s efforts to win clicks, and even purchases by offering more distinctive product information up front. But are these new enhancements tacking on extra costs to your campaigns?

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twitter tv
The Second Screen as the New First Screen

TV on Twitter and Twitter on TV, the line between first and second screen is becoming increasingly blurred as both Twitter and television networks continue to depend on one another to fuel future growth.

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entrances chart
How to Prepare for SEO Reporting with Term Not Provided at 100%

It’s time to get creative with SEO measurement. 100% Term Not Provided may have marked the end of traditional SEO measurement, but URL-Level reporting offers just as valuable performance insights.

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hummingbird
Hummingbird is Here…Now What?

From search engine to solution engine – how Google’s Hummingbird update is paving the way for the future of entity-based search.

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digital news roundup

Facebook grants DoubleClick access to FBX inventory


Google Tests Banner Ads on SERP


PLAs go Local

 

Similar to FBX, but without a third-party DSP, Facebook’s new Custom Audience feature offers retargeting capabilities in the News Feed

 

Facebook’s Graph Search Now Accommodates Posts, Comments and
Check-Ins

 

Nielsen Launches New Software Development Kit to Track TV Viewing Across Tablets and Mobile Devices

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