In The News

A collection of insights and expertise from PMX Agency's thought leaders in today's top marketing & retail online publications

Study: PMX Agency Releases ‘Back-to-School’ Trend Report

PMX Agency, an integrated marketing firm, released its “Back to School” report, which analyzes consumer search and purchase behaviors for K-12 and college-age trends. Its search interest data, which details products, tactics and trends, was captured from July to August 2016. The study found that the primary incentive for back-to-school shopping is free shipping, with 89 percent and […]

Amazon Launches Shoppable Feed, Amazon Spark

All Amazon’s new Instagram-imitator Spark is missing is a Valencia filter. The retail marketplace launched Amazon Spark for the U.S. in its mobile app today, rolling out a feed of shoppable photos posted by Prime Members. (Non-Prime members can view the Spark feed, but can’t post or react to others’ posts.) While some images are more product-heavy […]

Theory Tries Out a Collaborative Design Model

Theory’s answer to mounting pressure on designers: Try a more collaborative, less hierarchical, approach. Today, the contemporary luxury brand is launching the first capsule collection for Theory 2.0, an internal initiative to open up new opportunities for employees across the brand’s departments. Over the past 14 months, eight Theory team members from the merchandising, design, […]

Back to School Shopping Preview 2017

eMarketer expects a strong back-to-school season for 2017, with overall retail sales increasing 4.0% and retail ecommerce sales jumping 14.8%. Although topline numbers show healthy online and offline growth, a dive into the core back-to-school sectors shows the continuing shift to ecommerce, albeit with the majority of back-to school shopping still occurring in-store. Despite overall […]

Why VR Is the Perfect Way to Woo Gen Z’ers

As brands managers and marketers grapple with Millennials, a far more influential group of consumers is emerging: the Gen Z’ers. Gen Z’ers — those individuals born between 1998 and 2008 — are more culturally, environmentally and socio-economically aware than their predecessors. In just three years, Gen Z will represent 40% of US consumer spending! They […]

Amazon Wardrobe is Another Blow to Department Stores

Amazon.com Inc. isn’t letting a $14 billion deal to buy Whole Foods Inc. distract from its efforts in fashion. With the introduction of Amazon Wardrobe, experts say the e-commerce giant AMZN, +0.66%  is delivering yet another blow to the already-ailing department store sector. Department stores are already suffering from a number of headwinds, including declines […]

Holding the Line vs. Piling On: A Surprising Look at the “Trump Effect” on Giving

How has Donald Trump’s unexpected ascendancy to the White House affected the world of giving? It’s still early, of course, to make definitive judgments. But in addition to anecdotal evidence that many funders have changed some of their priorities or practices in response to Trump—as we report regularly—more data has become available on the dimensions […]

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Past Articles

2015
11.10.15 Michael Kors, Ralph Lauren lead in online market share: PM Digital
11.9.15 Confronting The Reality Of Ad Blocking
11.2.15 Adapting holiday search strategy to the mobile ‘screen shift’
10.26.15 Will 2015 Be the Most Social Shopping Season Yet?
10.21.15 Dissecting Google Conspiracy Theories
10.15.15 The Marketer’s Big Data Challenge: Unifying Our View Of The Customer
10.12.15 Why Pinterest will play a big role for some retailers this Halloween
10.12.15 Facebook to Test ‘Shopping’ Section
10.8.15 Retargeting Via Direct Mail: How PebblePost Is Connecting Digital To Snail Mail
10.5.15 PebblePost Invents Programmatic Direct Mail
9.23.15 Converting SEO Non-Believers: How To Overcome Objections And Get The Budget
9.22.15 The Rise of Ad Blocking Could Be a Complete Loss for Everyone
9.18.15 Which Luxury Brand Tops Online Traffic?
9.17.15 Luxury Brands Fight for Top Spot in Online Market Share
9.14.15 Baby boomers and millennials united in desire for experiential offerings
9.14.15 Pinterest Pushes Visual Search Optimization To Bring In Search Ad Dollars
9.10.15 Why media brands are flocking to Instagram’s expanded ad platform
8.26.15 Is Responsive Design A Ranking Factor?
8.24.15 Small Formats Bring Big Payoff
8.19.15 How to Kick it Into High Gear for Last Weeks of Back-to-School
8.13.15 ‘Moments In Time’ Advertising: Optimizing The Value Of Every Dollar
8.12.15 Could Target’s Move Away From Gender-Based Signs Kick-Start a Trend?
8.12.15 Google’s Alphabet Ties Everyone To A ‘More Singular Cause’
8.4.15 Role Of Agencies Shifting From Tactical Execution To Strategy
7.30.15 Back-to-school puts Generation Z in charge
7.30.15 5 tips for agile SEO practice
7.29.15 Facebook Beat Earnings Estimates, So Why Aren’t Investors Impressed
7.28.15 Study: Back-to-school shopping starts earlier online
7.28.15 The Evolution of SEO
7.24.15 A Few Lessons for Back-to-School Marketing Campaigns
7.16.15 Here’s how you can leverage Twitter’s two latest moves
7.14.15 As tech firms track your location, advertisers zero in for the sale
7.8.15 Retail eyeing a cure for the summertime blues
6.30.15 How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget
6.26.15 School’s Out for Summer—Bring on Back-to-School Shopping
6.25.15 Calculating the ROI of Multichannel Attribution
6.19.15 Take Advantage of Millennials’ ‘Life Moments’
6.8.15 The Buy Button is Coming
6.5.15 Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?
6.4.15 Pinpointing visual voice on mobile a priority as Instagram’s ad program expands
5.20.15 Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads
5.20.15 Here’s What Microsoft Absolutely Must Accomplish in Marketing Windows 10
5.14.15 Facebook Rolls Out ‘Instant Articles’ for iPhone Users
5.12.15 Apple to usher in new era of pay TV
4.21.15 Mobilepocalypse Guest Expert Panel – All You Need to Know About Mobile Friendly Update
4.20.15 Why Selling Out So Quickly at Target Is So Good For Lilly Pulitzer
4.01.15 Tidal’s wave to hit the music-streaming industry
3.27.15 GOP presidential hopefuls tap Meerkat to transform political campaigning
3.18.15 Makeup, Skincare Brands See Search Engines Driving 1/3 Of Traffic To Sites
3.18.15 With the Death of IE, Microsoft Faces One of Its Greatest Branding Challenges
3.18.15 Starbucks brews up controversy with ‘Race Together
3.02.15 Why Millennials are Increasingly Cutting the Cord
2.27.15 March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
2.26.15 How Shake Shack Won Over Millennials
2.24.15 Luxury Brands Help Consumers Obtain Their Own Oscars Glamour
2.20.15 The Hidden Power of Suggestion in Risk-Taking
2.03.15 eTail Announces Finalists for 2015 Best-In-Class Awards
1.27.15 Mobile infrastructure, marketing advances face test in Winter Storm Juno
1.26.15 Winter storms encourage snuggling up inside, but not much online shopping
01.12.15 Winning with Mobile in 2015
01.08.15 11 Major Logo Redesigns of 2014
2014
12.29.14 6 Trends Redefining the Way We Watch Television
12.11.14 25pc of Luxury Brand Traffic is From Millennials
12.9.14 The Other Wealth Gap: 5 Luxe Brands Outpace Online
12.8.14 Mobile: Influencing the Customer Journey
11.24.14 Amazon boosts social prowess with Snapchat, Instagram
11.21.14 Black Friday is NEXT Week. Is Your Local Business Ready?
11.4.14 Content Rules – And Consumers are in Control
10.30.14 Universal, JCPenney, Seek Engagement, Not Promotion in Tumblr Video Ads
10.23.14 Millennials are leaving Yelp and Angie’s List
9.25.14 Watch out, Google: Facebook readies new mobile ad platform
9.9.14 Apple Inc. Watch Shows Innovation is Back
8.26.14 5 Back to School promotions any business can try
8.26.14 Social Roundup: Instagram analytics and a social management partnership
8.11.14 How Engagement Experiences Leverage a Brand’s Accountability
7.30.14 Twitter’s Ad Revenue Double in Q2
7.30.14 Three Email Tips to Boost Your Back to School Sales
7.24.14 Agencies Dissect Foursquare’s Makeover
7.24.14 Why LinkedIn Could Be the Defacto B2B Data Platform
7.22.14 Yahoo’s Flurry Deal Highlight’s Challenge in Mayer’s Mobile First Push
7.21.14 3 Things to Focus on to Win with Back to School Campaigns
7.17.14 Acing your Back-To-School Strategy
7.17.14 How Apple’s IBM Partnership Will Help Its Consumer Business
7.16.14 Apple and IBM Join Forces to Boost Mobile Sales
7.10.14 Insurance Targeting: Marketing Same Product to Three Demos
7.07.14 Acing Your Back to School Strategy
6.25.14 How the World Cup is Impacting Brands
6.18.14 Mobile Clicks on Paid BTS Search Ads Expected to Double
5.29.14 Still Recovering from Winter? How Small Businesses Can Emerge From the Storm
5.16.14 AdTech’s Perspective on Net Neutrality Ruling
5.13.14 McDonald’s mobile music mashup evokes US cities to drive emotional connection
5.12.14 What the Publicis-Omnicom Split Means to Digital Marketers
5.07.14 Smart Marketing Rain or Shine
5.06.14 Google Acquires Adometry
4.23.14 How Unilever balances inspiration with practicality on mobile
4.09.14 Responsive vs. Adaptive: One Size Doesn’t Fit All
4.01.14 4 Ways to Make Your Employees More Creative
3.11.14 Jos A. Bank to be Acquired by Men’s Wearhouse for $1.8 Billion
3.06.14 Customer Engagement is Key to Staying on Top of Beauty E-Commerce
2.25.14 Qualifying or Sochi through Social Media and Content Marketing
2.21.14 Stealthy Native Ads Have Been Around For Years
02.07.14 PM  Digital Publishes 2014 Digital Super Bowl Commercial Index
2012
12.19.12 Digital Marketing In 2013: Predictions From 86  Industry Luminaries
12.10.12 Small Brands’ Star Turn
11.29.12 Business Insider-2012 Ecommerce Strategies
11.27.12 Cyber Monday Search, Sales Rise, Along with Cost Per Clicks
11.21.12 10 Holiday Marketing Tips For Mobile
10.11.12 Google Panda & Penguin: A New Way for SEOs to  Measure True Impact
08.08.12 Why Are My Search Results So Different?
07.31.12 Paid search ads drive a 32% increase in Q2 sales
07.16.12 Accounts and People of Note in the Advertising Industry
07.10.12 PM Digital Acquires Zeta Interactive Assets
06.27.12 Per-click costs fall 6% in May, while sales from search increase 34%
06.07.12 Courting the Digitally Demanding Affluent Market.
05.24.12 The spectacular marketing fail of JC Penney
05.23.12 Click costs continue to decline
05.18.12 4 ways retailers can fight showrooming
05.03.12 Attribution Defined: What Every Marketer Needs to Know Now
04.26.12 LUXR: This Luxury Shoppers’ Paradise has got its Focus Right
04.25.12 Should marketers invest in in-app ads or mobile display?
04.24.12 Report: Metrics a priority and struggle for merchants
04.20.12 Consumer clicks on paid search ads drive a 27% increase in Q1 sales
04.04.12 Google’s SEO Over-Optimization Penalty
04.03.12 Supporting local community is fashionable with ‘Proper  Affair’
04.02.12 Getting a jump on your search marketing rivals
03.22.12 How Weather Helps Search Marketers Target Ads
03.14.12 Holidays boost February sales driven by paid search
01.27.12 The Marty Shottenheimer of SEO
01.26.12 In Ads, Learning Problems Get a ‘Solution’
2011
12.13.11 Paid Search Drives Offline Sales, Compensation Model Flawed
12.09.11 Luxury Brand Report Studies New Online Trends
12.07.11 Search’s Top Paid-Search Day –Yep, Cyber Monday
12.02.11 Luxury Retailers to Cash in this Holiday Season
11.14.11 Searches Heading Into Holidays, Black Friday
11.02.11 Google Nips  and Tucks at Gmail for Lighter Reading
11.01.11 For Savvy Fashion Brands, Digital Marketing Is ‘In’
10.26.11 Four out of five major luxury brands now have e-commerce sites
10.26.11 Android, iOS Duke It Out for Smartphone Ad Supremacy – iPad’s in the Ring Alone
10.25.11 Search Study Identifies Keyword, Engine, Device, Social  Influences
10.21.11 MC Hammer Launching “Deep Search” Engine WireDoo
09.22.11 Want a Holiday Job? Act Now.
09.09.11 Google Adds Shopping Click Metrics
07.11.11 Google Sitelinks Adds Two Links, Contributes To Conversions
06.18.11 Are Dads Duds for Marketers?
06.08.11 Rewind To May Paid-Search Spend Increase
06.06.11 Float date fails to end Groupon value debate
05.12.11 PM Digital’s Rewind Index: Growth Continues in Paid Search Expenditures and Revenue
05.02.11 Organic search gains as complement to PPC
04.15.11 Google +1: Algorithmic Influence of the Crowd
04.08.11 Paid Search Up; Will Facebook Campaigns Offset Returns?
03.23.11 CBS WBBM Radio Interview with Chris Paradysz on GroupOn’s IPO
03.17.11 Groupon Now B-to-B Marketing Tool
03.16.11 HypeBusters: Social Media Isn’t Replacing Email
03.09.11 Retail Paid-Search Conversions Rise, But So Do Investments
02.24.11 Search Marketing Magic
02.21.11 Retailers & SEO: Exceeding Expectations
02.11.11 Using the Four Pillars of Optimization to Recapture Online  Market Share
02.01.11 Marketers wary of NRF forecast’s true meaning
01.27.11 PM Digital Named a Finalist in Yahoo’s! Create for a Cause
01.11.11 Look to Christmas 2010 to Improve Your Web Marketing in 2011
01.05.11 Report: Paid Search Drove December Etail