In The News

A collection of insights and expertise from PMX Agency's thought leaders in today's top marketing & retail online publications

As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories

Even when Facebook loses, it still wins. Price spikes are scaring away some advertisers from Instagram Stories and leading them to diversify to … Facebook Stories, which are cheaper. Facebook news feed ad dollars are slowly following user engagement over to Instagram, according to four ad executives interviewed for this article. It’s relying on buzz around […]

QVC turns to Facebook Live to boost its beauty category

Home shopping network QVC is boosting its digital and social selling strategy with a focus on the beauty category. In conjunction with the channel’s first-ever “Black Friday in July,” which launches exclusively on Facebook Live today, QVC is taking a social-first approach to programming. Similar to promotional blitzes like Amazon Prime Day, QVC will be running 12 straight hours of original […]

Facebook stock drops more than 20% after warning that revenue growth will take a hit

See the original story here in Marketwatch Facebook Inc. is evidently not bulletproof. The social-media behemoth’s stock lost roughly one-fifth of its value in the extended session Wednesday after its earnings report missed expectations on revenue and showed slowing user growth. Weak guidance also rattled investors. Facebook FB, -18.44%  stock dropped about 7% immediately after the earnings report […]

As Retailers Prep for Back-to-School Shopping Season, Report Offers Strategies for Success

PMX Agency’s report on the season revealed an increase in the number of pre-K to high school aged students. While the upcoming July 4th holiday serves as a celebration of America’s independence, the day also signals the official start of the back-to-school shopping season as online search interest in apparel, backpacks and electronics accelerates, according […]

5G is coming and will change digital advertising in more ways than you think

4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous vehicle and calling up Amazon Alexa to prep for dinner. A holographic display appears on […]

Neiman Marcus Stokes Brand Loyalty Online

In October, Neiman Marcus unveiled a turnaround plan pinned on what it’s calling a “Digital First” strategy, which executives then said will include style services and involve highly personalized interactions based on personal preferences, past purchases and search data. SimilarWeb has apparently uncovered some of the results of that shift, which SimilarWeb Communications Manager Lena Young […]

Load More

Past Articles

2015
11.10.15 Michael Kors, Ralph Lauren lead in online market share: PM Digital
11.9.15 Confronting The Reality Of Ad Blocking
11.2.15 Adapting holiday search strategy to the mobile ‘screen shift’
10.26.15 Will 2015 Be the Most Social Shopping Season Yet?
10.21.15 Dissecting Google Conspiracy Theories
10.15.15 The Marketer’s Big Data Challenge: Unifying Our View Of The Customer
10.12.15 Why Pinterest will play a big role for some retailers this Halloween
10.12.15 Facebook to Test ‘Shopping’ Section
10.8.15 Retargeting Via Direct Mail: How PebblePost Is Connecting Digital To Snail Mail
10.5.15 PebblePost Invents Programmatic Direct Mail
9.23.15 Converting SEO Non-Believers: How To Overcome Objections And Get The Budget
9.22.15 The Rise of Ad Blocking Could Be a Complete Loss for Everyone
9.18.15 Which Luxury Brand Tops Online Traffic?
9.17.15 Luxury Brands Fight for Top Spot in Online Market Share
9.14.15 Baby boomers and millennials united in desire for experiential offerings
9.14.15 Pinterest Pushes Visual Search Optimization To Bring In Search Ad Dollars
9.10.15 Why media brands are flocking to Instagram’s expanded ad platform
8.26.15 Is Responsive Design A Ranking Factor?
8.24.15 Small Formats Bring Big Payoff
8.19.15 How to Kick it Into High Gear for Last Weeks of Back-to-School
8.13.15 ‘Moments In Time’ Advertising: Optimizing The Value Of Every Dollar
8.12.15 Could Target’s Move Away From Gender-Based Signs Kick-Start a Trend?
8.12.15 Google’s Alphabet Ties Everyone To A ‘More Singular Cause’
8.4.15 Role Of Agencies Shifting From Tactical Execution To Strategy
7.30.15 Back-to-school puts Generation Z in charge
7.30.15 5 tips for agile SEO practice
7.29.15 Facebook Beat Earnings Estimates, So Why Aren’t Investors Impressed
7.28.15 Study: Back-to-school shopping starts earlier online
7.28.15 The Evolution of SEO
7.24.15 A Few Lessons for Back-to-School Marketing Campaigns
7.16.15 Here’s how you can leverage Twitter’s two latest moves
7.14.15 As tech firms track your location, advertisers zero in for the sale
7.8.15 Retail eyeing a cure for the summertime blues
6.30.15 How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget
6.26.15 School’s Out for Summer—Bring on Back-to-School Shopping
6.25.15 Calculating the ROI of Multichannel Attribution
6.19.15 Take Advantage of Millennials’ ‘Life Moments’
6.8.15 The Buy Button is Coming
6.5.15 Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?
6.4.15 Pinpointing visual voice on mobile a priority as Instagram’s ad program expands
5.20.15 Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads
5.20.15 Here’s What Microsoft Absolutely Must Accomplish in Marketing Windows 10
5.14.15 Facebook Rolls Out ‘Instant Articles’ for iPhone Users
5.12.15 Apple to usher in new era of pay TV
4.21.15 Mobilepocalypse Guest Expert Panel – All You Need to Know About Mobile Friendly Update
4.20.15 Why Selling Out So Quickly at Target Is So Good For Lilly Pulitzer
4.01.15 Tidal’s wave to hit the music-streaming industry
3.27.15 GOP presidential hopefuls tap Meerkat to transform political campaigning
3.18.15 Makeup, Skincare Brands See Search Engines Driving 1/3 Of Traffic To Sites
3.18.15 With the Death of IE, Microsoft Faces One of Its Greatest Branding Challenges
3.18.15 Starbucks brews up controversy with ‘Race Together
3.02.15 Why Millennials are Increasingly Cutting the Cord
2.27.15 March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
2.26.15 How Shake Shack Won Over Millennials
2.24.15 Luxury Brands Help Consumers Obtain Their Own Oscars Glamour
2.20.15 The Hidden Power of Suggestion in Risk-Taking
2.03.15 eTail Announces Finalists for 2015 Best-In-Class Awards
1.27.15 Mobile infrastructure, marketing advances face test in Winter Storm Juno
1.26.15 Winter storms encourage snuggling up inside, but not much online shopping
01.12.15 Winning with Mobile in 2015
01.08.15 11 Major Logo Redesigns of 2014
2014
12.29.14 6 Trends Redefining the Way We Watch Television
12.11.14 25pc of Luxury Brand Traffic is From Millennials
12.9.14 The Other Wealth Gap: 5 Luxe Brands Outpace Online
12.8.14 Mobile: Influencing the Customer Journey
11.24.14 Amazon boosts social prowess with Snapchat, Instagram
11.21.14 Black Friday is NEXT Week. Is Your Local Business Ready?
11.4.14 Content Rules – And Consumers are in Control
10.30.14 Universal, JCPenney, Seek Engagement, Not Promotion in Tumblr Video Ads
10.23.14 Millennials are leaving Yelp and Angie’s List
9.25.14 Watch out, Google: Facebook readies new mobile ad platform
9.9.14 Apple Inc. Watch Shows Innovation is Back
8.26.14 5 Back to School promotions any business can try
8.26.14 Social Roundup: Instagram analytics and a social management partnership
8.11.14 How Engagement Experiences Leverage a Brand’s Accountability
7.30.14 Twitter’s Ad Revenue Double in Q2
7.30.14 Three Email Tips to Boost Your Back to School Sales
7.24.14 Agencies Dissect Foursquare’s Makeover
7.24.14 Why LinkedIn Could Be the Defacto B2B Data Platform
7.22.14 Yahoo’s Flurry Deal Highlight’s Challenge in Mayer’s Mobile First Push
7.21.14 3 Things to Focus on to Win with Back to School Campaigns
7.17.14 Acing your Back-To-School Strategy
7.17.14 How Apple’s IBM Partnership Will Help Its Consumer Business
7.16.14 Apple and IBM Join Forces to Boost Mobile Sales
7.10.14 Insurance Targeting: Marketing Same Product to Three Demos
7.07.14 Acing Your Back to School Strategy
6.25.14 How the World Cup is Impacting Brands
6.18.14 Mobile Clicks on Paid BTS Search Ads Expected to Double
5.29.14 Still Recovering from Winter? How Small Businesses Can Emerge From the Storm
5.16.14 AdTech’s Perspective on Net Neutrality Ruling
5.13.14 McDonald’s mobile music mashup evokes US cities to drive emotional connection
5.12.14 What the Publicis-Omnicom Split Means to Digital Marketers
5.07.14 Smart Marketing Rain or Shine
5.06.14 Google Acquires Adometry
4.23.14 How Unilever balances inspiration with practicality on mobile
4.09.14 Responsive vs. Adaptive: One Size Doesn’t Fit All
4.01.14 4 Ways to Make Your Employees More Creative
3.11.14 Jos A. Bank to be Acquired by Men’s Wearhouse for $1.8 Billion
3.06.14 Customer Engagement is Key to Staying on Top of Beauty E-Commerce
2.25.14 Qualifying or Sochi through Social Media and Content Marketing
2.21.14 Stealthy Native Ads Have Been Around For Years
02.07.14 PM  Digital Publishes 2014 Digital Super Bowl Commercial Index
2012
12.19.12 Digital Marketing In 2013: Predictions From 86  Industry Luminaries
12.10.12 Small Brands’ Star Turn
11.29.12 Business Insider-2012 Ecommerce Strategies
11.27.12 Cyber Monday Search, Sales Rise, Along with Cost Per Clicks
11.21.12 10 Holiday Marketing Tips For Mobile
10.11.12 Google Panda & Penguin: A New Way for SEOs to  Measure True Impact
08.08.12 Why Are My Search Results So Different?
07.31.12 Paid search ads drive a 32% increase in Q2 sales
07.16.12 Accounts and People of Note in the Advertising Industry
07.10.12 PM Digital Acquires Zeta Interactive Assets
06.27.12 Per-click costs fall 6% in May, while sales from search increase 34%
06.07.12 Courting the Digitally Demanding Affluent Market.
05.24.12 The spectacular marketing fail of JC Penney
05.23.12 Click costs continue to decline
05.18.12 4 ways retailers can fight showrooming
05.03.12 Attribution Defined: What Every Marketer Needs to Know Now
04.26.12 LUXR: This Luxury Shoppers’ Paradise has got its Focus Right
04.25.12 Should marketers invest in in-app ads or mobile display?
04.24.12 Report: Metrics a priority and struggle for merchants
04.20.12 Consumer clicks on paid search ads drive a 27% increase in Q1 sales
04.04.12 Google’s SEO Over-Optimization Penalty
04.03.12 Supporting local community is fashionable with ‘Proper  Affair’
04.02.12 Getting a jump on your search marketing rivals
03.22.12 How Weather Helps Search Marketers Target Ads
03.14.12 Holidays boost February sales driven by paid search
01.27.12 The Marty Shottenheimer of SEO
01.26.12 In Ads, Learning Problems Get a ‘Solution’
2011
12.13.11 Paid Search Drives Offline Sales, Compensation Model Flawed
12.09.11 Luxury Brand Report Studies New Online Trends
12.07.11 Search’s Top Paid-Search Day –Yep, Cyber Monday
12.02.11 Luxury Retailers to Cash in this Holiday Season
11.14.11 Searches Heading Into Holidays, Black Friday
11.02.11 Google Nips  and Tucks at Gmail for Lighter Reading
11.01.11 For Savvy Fashion Brands, Digital Marketing Is ‘In’
10.26.11 Four out of five major luxury brands now have e-commerce sites
10.26.11 Android, iOS Duke It Out for Smartphone Ad Supremacy – iPad’s in the Ring Alone
10.25.11 Search Study Identifies Keyword, Engine, Device, Social  Influences
10.21.11 MC Hammer Launching “Deep Search” Engine WireDoo
09.22.11 Want a Holiday Job? Act Now.
09.09.11 Google Adds Shopping Click Metrics
07.11.11 Google Sitelinks Adds Two Links, Contributes To Conversions
06.18.11 Are Dads Duds for Marketers?
06.08.11 Rewind To May Paid-Search Spend Increase
06.06.11 Float date fails to end Groupon value debate
05.12.11 PM Digital’s Rewind Index: Growth Continues in Paid Search Expenditures and Revenue
05.02.11 Organic search gains as complement to PPC
04.15.11 Google +1: Algorithmic Influence of the Crowd
04.08.11 Paid Search Up; Will Facebook Campaigns Offset Returns?
03.23.11 CBS WBBM Radio Interview with Chris Paradysz on GroupOn’s IPO
03.17.11 Groupon Now B-to-B Marketing Tool
03.16.11 HypeBusters: Social Media Isn’t Replacing Email
03.09.11 Retail Paid-Search Conversions Rise, But So Do Investments
02.24.11 Search Marketing Magic
02.21.11 Retailers & SEO: Exceeding Expectations
02.11.11 Using the Four Pillars of Optimization to Recapture Online  Market Share
02.01.11 Marketers wary of NRF forecast’s true meaning
01.27.11 PM Digital Named a Finalist in Yahoo’s! Create for a Cause
01.11.11 Look to Christmas 2010 to Improve Your Web Marketing in 2011
01.05.11 Report: Paid Search Drove December Etail