HIGHLIGHTS

FROM THE SUMMIT

The PMX Agency Summit: ConnectxPerform, was held on Tuesday, March 6th, 2018, at Google NYC. This exclusive event featured a select group of industry thought leaders engaged in an insightful discussion around what’s next in the world of digital marketing.

Speakers from Google, PMX Agency, as well as top brands and industry partners, provided a forward-looking perspective on the most important industry challenges and opportunities, including Marketplaces, Emerging Technology Trends and the Redefined Media Landscape – with actionable strategies to help navigate the rapidly changing consumer landscape.

With an agenda hand-crafted to meet the needs of today’s most sophisticated marketers, the event provided insights to help brands strengthen their connections with customers, and provided transformative ideas, opportunities and networking aimed to help clients outperform their competition.

WELCOME & OPENING REMARKS

An overview of the summit’s agenda, a brief recap of the landscape in 2017, and a look at where we today, in 2018 and beyond.

MICROTRENDS SQUARED:

The New Small Forces Driving Today’s Big Disruptions…A Preview

Ten years after his bestseller Microtrends, Mark Penn, Managing Partner & President, The Stagwell Group, identifies the next wave of trends reshaping the future of business, politics, and culture in his new book, Microtrends Squared.

BIG IDEALS:

The Race to Reputation in Building a Better World

John Gerzema, CEO of The Harris Poll, Harris Insights & Analytics, and New York Times bestselling author on leadership and social change, explores how reputation, innovation, values, marketing and culture are forging a single vision to position firms as agents of the future.

STARTING WITH THE CUSTOMER:

Audience-Centric Approach to Business Growth

What does Audience-Centric mean in 2018? Beyond planning your Audience strategy, we’re diving into the activation of Audiences, and how to track your personas back to business KPIs in order to evaluate overall performance.

CAPTURING THE CHANGING CONSUMER

“I am the new luxury” is the reflection of a dramatic shift in consumer/brand relationships. What does it mean for different types of people, customers and brands? What must marketers prioritize as they navigate the complexities of the changing consumer? How can we fill the gap between brand and performance/media activation to reach these new consumers, and provide him/her with meaningful experiences?

EMERGING TRENDS & TECHNOLOGY:

What Matters in 2018

From big data, to machine learning, to Blockchain – we’re moving beyond the buzzwords to discuss the real opportunities with emerging technology. This session covers the priorities, the benefits and the everyday applications of emerging technology in marketing in 2018.

REDEFINING THE MEDIA LANDSCAPE (Panel)

In this session, we’re breaking down the media landscape in 2018 – from Connected TV to the changing dynamics of Facebook and other social platforms. We’ll look at how to align paid and organic efforts in order to drive business goals, while ensuring that you’re meeting your customers in the places they’re most engaged.

THE MARKETPLACE OPPORTUNITY (Panel)

A new competitor has entered the landscape – the Marketplace. Listen to a panel of paid media, data and brand experts, as they discuss the Marketplace ecosystem, the disruptive force that is Amazon, and how to evaluate the opportunities on Marketplaces for your brand.

THE POWER OF LEADERSHIP DEVELOPMENT & CLOSING REMARKS

PHOTOS FROM THE SUMMIT:

PMX Summit 2018

PMX Summit 2018

Photo Gallery