Privacy Statement

and Safe Harbor Compliance

Last Updated: 7/19/2018

Thank you for visiting our web site (the “Website”). Because Your privacy is important to us (hereinafter, “we”, “PMX Agency” or “us”), we have prepared this Privacy Statement to walk you (hereinafter, “You”) through our practices regarding our collection, use, and disclosure of the information we collect about You through this Website, as well as the information we generally collect about clients or prospective clients through providing our services.

PMX Agency is committed to providing You with notice as required by law if we make material changes to this Privacy Statement, Your continued use of the Website or our services will signify acceptance of the terms of the updated Privacy Statement.

1.  The Information We Collect.

PMX Agency collects information from users of our Website, potential clients, and clients of our services. Depending on the nature of the services provided by PMX Agency, we may receive information from You (a Website visitor, potential client, or client) directly, or from our clients, who may send us Your information in order to fulfill a service to You on their behalf. The information may include Your name, mailing address, email address, phone number, credit card information and other data required to provide You with the product or service You requested.

We may automatically collect certain information about the computer or devices (including mobile devices or tablets) You use to access the Website or services. As described further below, we may collect and analyze information such as (a) IP addresses, location information, unique device identifiers, IMEI and TCP/IP address, and other information about Your computer or device(s), browser types, browser language, operating system, mobile device carrier information, the state or country from which You accessed the Website or services; and (b) information related to the ways in which You interact with the Website or services, such as: referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of the Website or services, the amount of time spent on particular pages, the date and time You used the Website or services, the frequency of Your use of the Website or services, error logs, and other similar information.

As described further below, we may use third-party analytics providers and technologies, including “Cookies”, as defined below, and similar tools, to assist in collecting this information.

Whether for our own purposes of those of our clients, we may also collect data about Your use of our Website, our ads, or ads and sites we track on behalf of our clients, through the use of Internet server logs (where we store Website activity) and cookies and/or tracking pixels.

If You wish to opt out of interest-based advertising, by opting out of many of the online advertising and data platforms that provide this advertising, You may go to the DAA opt-out portal at http://aboutads.info, or the NAI opt-out portal at http://www.networkadvertising.org.

Some Cookies are placed in Your browser cache while those associated with Flash technologies are stored with Your Adobe Flash Player files. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in Websites, online ads and/or email, and that are designed to provide usage information like ad impressions or clicks, measure popularity of the Services and associated advertising, and to access user Cookies. We also may include web beacons in email messages, newsletters and other electronic communications to determine whether the message has been opened and for other analytics, personalization and advertising. As we adopt additional technologies, we may also gather additional information through other methods.

Please note that You can change Your settings to notify You when a Cookie is being set or updated, or to block Cookies altogether. Please consult the “Help” section of Your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). You can also manage the use of Flash technologies, including Cookies and local storage objects with the Flash management tools available at Adobe’s Website. Please note that by blocking any or all Cookies, You may not have access to certain features or offerings of the Services.

2.  How We Use the Information We Collect.

PMX Agency uses the data we collect as follows:

  • For the purposes for which You provided it;
  • To recognize and authenticate You on the services;
  • To initiate or to provide the features, services and products available through the Website or our services;
  • To send You information about Your relationship or transactions with us, account alerts, or other communications, such as newsletters to which You have subscribed;
  • To contact You with information or surveys that we believe may be of interest to You both regarding our products and services and those of third parties;
  • To process and respond to Your inquiries or to request Your feedback;
  • For internal research and reporting;
  • To improve the content and features of the Website or our services or develop new services;
  • To enforce the legal terms that govern Your use of the Website or our services; and
  • To administer and troubleshoot the Website or our services.

Please note that we may combine information that we collect from You and about You (including automatically-collected information) with information we obtain about You from our affiliates and/or non-affiliated third parties, and use such combined information in accordance with this Privacy Statement.

We may aggregate and/or de-identify information collected through the Website or services. We may use de-identified and/or aggregated data for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and/or others.

3.  How We Disclose Your Information.

PMX Agency will disclose Your information as follows:

  • To third parties who perform services on our behalf, including without limitation marketing, market research, customer support, data storage, analysis and processing, and legal services;
  • To suppliers employed by our clients who will then fulfill the product or service requested to You directly;
  • With Your consent to do so;
  • Where required to do so by law or in a good faith belief that such access, preservation, or disclosure is permitted by this Privacy Statement or reasonably necessary or appropriate for any of the following reasons: (a) to comply with legal process; (b) to enforce this Privacy Statement or other contracts with You, including investigation of potential violations thereof; (c) to respond to claims that any content violates the rights of third parties; (d) to respond to Your requests for customer service; and/or (e) to protect the rights, property, or personal safety of PMX Agency, its agents and affiliates, its users, and the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.
  • As part of business transactions, (including in contemplation of such transactions, e.g., due diligence), such as buying, merging with, or partnering with other businesses or as part of an asset sale.

4.  Requests for Personal Information by Law Enforcement or Government Agencies.

PMX Agency may be required to respond to subpoenas, court orders or be asked to respond to legitimate requests for Your personal information from law enforcement or government agencies. In such situations, we will release Your information to these organizations as we reasonably believe appropriate for us to comply with the law and to prevent against fraud. PMX Agency will not provide You with these requests for information made by law enforcement or government agencies.

5.  Cookies, Web Pixels and Online Analytics

This section provides more information about that we, our Clients and our business partners may use, and how they work.

  • Cookies: A Cookie is a small piece of code that is sent from a website You browse, and stored in Your web browser. Cookies relay certain information to us or to third parties that ,enables us to: (a) recognize Your computer; (b) store Your preferences and settings; (c) understand the web pages You have visited; (d), enhance Your user experience by delivering content and advertisements specific to Your inferred interests; (e) perform searches and analytics; and (f) assist with security administrative functions.
  • Pixels or web beacons. Pixels or web beacons may also communicate information from Your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from Your browser, check whether You have viewed a particular web page or email message, and determine, among other things, the time and date on which You viewed the Web beacon, the IP address of Your computer, and the URL of the web page from which the Web beacon was viewed.

We sometimes work with third parties to advertise, provide or complement our Services, and these partners may set and access their own Cookies, pixel tags and similar technologies on Your device. Likewise, if You receive email from us, we may use these technologies to capture data such as when You open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

The information collected and stored through these technologies includes IP address, unique identifiers, time stamps, browser type and other browser information, referring website, and more generally, what web pages You visit and how You interact with them, and what ads You view and how You interact with them. We and our partners, including Google Analytics, may also use these technologies for analyzing usage trends, assisting with fraud prevention, and providing certain features to You. To prevent Google Analytics from using Your information for analytics, You may install the Google Analytics Opt-out Browser Add-on by clicking here.

6.  Notice Concerning Do-Not-Track Signals

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. You can learn more about Do Not Track here.

7.  Links to Other Sites

Our Website may contain links to other websites. Therefore, it is important that You know that our Privacy Statement does not extend to those third-party Websites, as their policy(ies) may differ from ours.

8.  Security

We have implemented administrative, technical, and physical security measures designed to protect against the loss, misuse, and/or alteration of Your information. These safeguards vary based on the sensitivity of the information that we collect and store. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose Your information since despite our efforts, no Internet and/or other electronic transmissions can be completely secure.

9.  Data Transfers

Our computer systems are currently based in the United States, and Your information will be processed and stored in the United States, which may not offer the same level of protection as the privacy laws of Your jurisdiction. By providing us with Your information, You understand that Your personal information will be processed in the United States.

10.  Your Choices and Rights

You can review and update certain information by contacting us as described below. You can unsubscribe from marketing emails by clicking the “unsubscribe” link they contain.

California Law permits visitors who are California residents to request certain information once per year regarding our disclosure of “personal information” (as that term is defined under applicable California law) to third parties for such third parties’ direct marketing purposes. To make such a request, please email us as described below with “Shine the Light” in the subject line or write to us at the contact information below.

In addition, we work with various online advertising and data platforms in order to send online ads for our own benefit, and for the benefit of our clients – including through the use of Cookies and similar technologies described in Section 4, above.  If You are interested in more information about tailored browser advertising and how You can generally control Cookies from being put on Your computer or mobile browser to deliver tailored advertising (i.e., not just for the Services), You may visit the Network Advertising Initiative’s Consumer Opt-Out Link and/or the Digital Advertising Alliance’s Consumer Opt-Out Link to opt-out of receiving tailored advertising from companies that participate in those programs.

11.  Children’s Privacy

Our Website and services are intended for general audiences and not for children under the age of 13. If we become aware that we have collected personal information (as defined by the Children’s Online Privacy Protection Act) from children under the age of 13, we will take reasonable steps to delete it as soon as practicable.

12.  How to Contact Us

If You have any questions regarding our privacy practices, You may contact Richard Wulwick, Esq. by mail at PMX Agency LLC, One World Trade Center, 63rd Floor, New York, NY 10006, by phone at (917) 438-4993, by fax at (212) 387-7647, or email at rwulwick@pmxagency.com . If You would like to limit the disclosure of any personal information we collect about children not related to the completion of a commercial transaction, please contact Charles Hu at chu@pmxagency.com.

13.  General Data Protection Regulation

The EU General Data Protection Regulation (or the “GDPR”) requires PMX Agency and those using our services to provide users with certain information about the processing of their “Personal Data.” “Personal Data” is a term used in Europe that means, generally, data that identifies or can identify a particular unique user or device – for instance, names, addresses, Cookie identifiers, mobile device identifiers, precise location data and biometric data.

To comply with the GDPR, we provide the below representations and information, which are specific to persons located in EEA countries or Switzerland (so please don’t rely on the below, if You’re not):

a.   Legal Grounds for Processing Your Personal Data

When we act as a “data controller”, the GDPR requires us to tell You about the legal basis we’re relying on to process any Personal Data about You. The legal basis for us processing Your Personal Data for the purposes set out in the “Types of Information We Collect and How We Use It” section above and will typically be because:

  • Legitimate Interests. In some cases, we use legitimate interest as a legal basis for processing Personal Data. We rely on legitimate interest when we use Personal Data to maintain the security of our services, and when we communicate with or otherwise manage our client data.
  • You provided Your consent.
  • Contractual Relationships. Sometimes, we process certain data as necessary under a contractual relationship we have (such as our client records and contact information);
  • Legal Obligations. Finally, some processing of data may be necessary for us to comply with our legal or regulatory obligations.

b.  Personal Data Retention

As a general matter, we retain Your Personal Data for as long as necessary to provide our Website and services, or for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements, as well as for auditing, corporate record-keeping, compliance accounting or security and bug-prevention purposes.

c.  Your Rights as a Data Subject

The GDPR provides You with certain rights in respect of Personal Data that data controllers hold about You, including certain rights to access Personal Data, to request correction of the Personal Data, to withdraw Your consent where we process Your Personal Data pursuant to Your consent, to request to restrict or delete Personal Data, and to object to our processing of Your Personal Data (including profiling for online ad targeting). To exercise those rights, You may contact us as described above, in Section 12.

However, where we process Personal Data on behalf of a client (which is often the case), we may refer the request to the relevant client and cooperate with their handling of the request, subject to any special contractual arrangement with that client. Many of the rights described here are subject to significant limitations and exceptions under applicable law. For example, objections to the processing of Personal Data, and withdrawals of consent, typically will not have retroactive effect. You also have the right to lodge a complaint with a supervisory authority. However, we hope that You will first consult with us, so that we may work with You to resolve any complaint or concern You might have.