Given the continued evolution of our nonprofit space coupled with the uncertainty of a new administration, we thought it would be a great time to share some exclusive research with you on this incredibly timely topic. Each report in the series will be available to view as a webinar or download as a PDF.
One hundred days into President Trump’s term in office, charitable giving was at a peak, coming off a groundswell of activism across the country in reaction to major policy changes. Now, nearly one year later, both charitable giving and advocacy have roughly returned to levels seen right after Inauguration. The third report in this series provides actionable insights for nonprofits.
• How have donations been impacted since President Trump took office?
• Have constituents changed their position on primary issues?
• What events drive the most action?
• How does the news and media impact giving?
• How should cause marketers plan for sustainable growth?
To download Report #3 PDF, click here.
With Trump passing over the one hundred days mark, he remains polarizing, causing changes in behavior on both political sides.
• How are the left and right audiences reacting to President Trump’s actions?
• Who is donating more and who is donating less?
• What moments and micro-moments have driven action?
• How should marketers plan for the future?
To download Report #2 PDF, click here.
Clearly, the response to the new administration has provoked large-scale media coverage of a wide variety of issues and causes. To understand what this means to you and how it is impacting your targeted constituents, we recently conducted a detailed survey with leading research firm National Research Group that we thought you would be interested in hearing first-hand.
• Are constituents planning to donate more or less?
• What types of causes will be donated to and how does this differ by political party?
• What advocacy activities will be undertaken?
• What types of media and programs influence charitable giving?
To download Report #1 PDF, click here.