The Evolution of the Keyword

Keyword research, strategies, and build-outs have always been — and continue to be– a core ingredient in the discipline of search marketing. But given the dynamic nature of the Google [...]

PM Digital's Mid-Holiday Check In

We understand just how critical the Holiday is for so many marketers, which is why it’s so important for us to always provide updates throughout this season. In spirit of these crucial [...]

2015: The Year of Cyber Black Friday

It’s official: they’d rather just stay home, if given the option. With multiple media outlets reporting in-store traffic down on Black Friday, and stores like Target and Walmart offering the same [...]