The Google Change that Wasn’t

We’ve gotten used to big announcements from Google – we are well trained to expect one a year.  In 2012 Product Listing Ads went from a free to a paid model, in 2013 it was the monstrous Enhanced [...]

2013 Luxury Brands Online

PM Digital’s Annual Trend Report: 2013 Luxury Brands Online highlights the state of luxury e-tail and predicts how emerging platforms and social media trends will impact the industry. Luxury [...]

PLAs during the Holidays

It’s that time of year again; back to school campaigns are peaking and many retailers are in the midst of their second most important season of the year. Yet, despite the date on the calendar, [...]

August is PLA Appreciation Month

Retailers across the board have been seeing the positive impact on volume and ROI fueled by implementing Google Product Listing Ads into their campaigns. PLAs are dominating CSE competition and [...]